FameGame.com Continues to Grow and Adds New Data Features

New York, NY, June 13, 2008 --(PR.com)-- Famegame.com, the website owned and operated by media company Fame Theory LLC, has seen explosive growth over the past few months and continues to expand both its member base and its features. This week, Fame Game released the beta tag on its “Movers and Shakers” feature, a feature which tracks and publishes the fastest rising individuals in specific industries according to the Fame Game ANDY algorithm. ANDY is a proprietary technology tool that measures and analyzes media and press mentions, event photography, user-generated content, and other offline and online data sources to find the most prominent, influential, talked about people across the culture industries in New York.

“Movers and Shakers” takes the top 3,000 people in the system each week, classifies them according to six industries – Arts, Society and Philanthropy, Fashion, Media and Digital, Entertainment, and Business – and then calculates which top five individuals in each category were the fastest rising from the previous 7 days rankings. Jen Novak, CEO of Fame Theory says, “Fame Game continues to look for innovative ways to classify, categorize, and quantify the various segments of the ‘culture industry’ in New York City. Movers and Shakers is just another way to cross cut the data that we automatically gather on a real-time basis.” The Fame Game algorithm picks up on trends already evident in the media from the prior week, such as a movie premiere.

In addition to “Movers and Shakers”, Fame Game also recently launched a new feature that allows people to compare any two profiles on the Fame Game system. “Fame Game Match Up” stacks up any two profiles and compares them side by side according to an attention meter, best ranking, current rank, people connections, events attended, and news mentions. Novak says, “This is a fun feature for anyone to play around with and get familiar with the way our system works and how people get attention by supporting causes and projects they care about.”

Fame Game has continued to grow in membership and viewership and has tentative plans to expand to other cities in the fall of 2008. Ultimately, Fame Game seeks to become the next generation PR company – tracking, analyzing, and making visible the ways in which people and ideas become famous. As Fame Theory co-founder Jose Serrano-Reyes notes, “The mission of Fame Game is to unite the social world and the creative world in harmony under a shared vision, to create a sustainable marketplace for original ideas, and give more leverage to artists, philanthropists, and progressive brands.”

About Fame Game:
Fame Game is a rapidly-growing website that maps the social and creative networks that drive New York's cultural economy. Fame Game creates public facing "social network" profiles for the 100,000+ most visible players in the New York media, and ranks their fame based on their cultural footprint: events attended, influential connections, and media mentions. People and organizations tracked by v can claim their profile and actively affect it, both online and off. The result is a multi-media "game" whereby players can increase the score of other people, parties, and projects by lending their fame, thereby increasing their own score/fame in the process. The goal is to influence culture and bring attention to new ideas by playing in the media.

Fame Game is owned and operated by New York based Fame Theory LLC, co-founded by Seth Aylmer, Jose Serrano Reyes, and Tatiana Platt.

PR Contacts:
Jennifer Novak, jen@famegame.com
Ryan Brown, ryan@famegame.com

Fame Theory LLC
Jen Novak