Talent BlueBook Announces July Launch of Worldwide Online Talent Database
Talent BlueBook has announced the July launch of its innovative website that will provide a comprehensive destination and facilitate a more efficient method for researching, promoting, and booking speaking talent.
Dallas, TX, June 14, 2008 --(PR.com)-- Founded by Dallas-based Kristin Mapstone Smith, an entrepreneur who formerly worked with a speakers bureau, TalentBlueBook.com is a unique solution to challenges in the industry. The search for professional speaking talent will be consolidated into one convenient online destination and the talent will have control over their own image and listing.
A May 2007 article by Clay Risen in Men's Vogue estimates that corporations, private entities, and associations book over $2 billion worth of speaking talent for events each year. These range from corporate meetings with motivational speakers and fundraisers with celebrities, to global councils featuring former presidents. The challenge is finding and booking the right talent.
Talent BlueBook's wesbite will allow event organizers to conduct convenient searches of available talent options by factors such as expertise, location and price range. Organizers will also be able to access biographies, reviews, and other pertinent information about the talent.
“This will allow organizers to make more informed decisions as to who best fits the needs of their event,” Smith explains, “while facilitating the acquisition of enough credible information for organizers to effectively assess the pros and cons of booking the talent directly or through a speakers bureau.”
An example of Talent BlueBook’s ability to facilitate more informed decisions is its regular podcast series “Voices of Influence.” By allowing event organizers to actually hear speakers discuss themselves and their areas of expertise, the organizers will be able to more effectively asses how a potential speaker will fit the tone and agenda of their event. “Talent Buzz,” a blog that will be featured on the site, will give organizers and talent alike a trusted and current source of information to stay abreast of the latest industry news and trends.
“I am excited that the extensive and easily-searchable talent database we will provide will be a one-stop-shop no matter what you’re looking for, from a $1,000 local engagement to a $1 million celebrity booking,” said Kristin Smith.
Talent BlueBook will provide talent with an easily marketable means for managing their online reputation and booking potential. In addition, it is the first website that gives talent and their exclusive representatives the ability to control their own listings. By providing a platform that allows subscribing talent to compile the fragmented information available online and ensure that it is current, correct, and easily indexed on sites like Google, Talent BlueBook is breaking the mold.
“Now, when a specific talent name or applicable keywords are searched on Google, searchers will be conveniently directed to one comprehensive page that will include profiles and booking information controlled by the talent. The way the industry operates currently, speakers and entertainers cannot promote themselves directly for private and corporate engagements without causing a potential conflict of interest between themselves and speakers bureaus,” explains Smith.
However, she does not think that Talent BlueBook’s ultimate success will necessarily position the site as a direct competitor to speakers bureaus. Those bureaus that represent talent exclusively will obviously be able to employ the unique online presence of Talent BlueBook as a great way to market and book their clients directly. Furthermore, those bureaus that do not have exclusive talent can still use Talent BlueBook as a consultant and resource for searching available talent in the marketplace.
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Talent BlueBook was founded by Kristin Mapstone Smith in 2008 as a means for enhancing the promotion, research and direct booking of speaking talent in the United States and beyond. The website, TalentBlueBook.com, bridges the gap between event organizers and speaking talent by providing convenient search options for organizers and giving talent and their exclusive agents the ability to control their own listings and bookings.
For more information about this topic, visit the website, www.talentbluebook.com, or to schedule an interview with founder Kristin Mapstone Smith directly, call 888.306.2220.
A May 2007 article by Clay Risen in Men's Vogue estimates that corporations, private entities, and associations book over $2 billion worth of speaking talent for events each year. These range from corporate meetings with motivational speakers and fundraisers with celebrities, to global councils featuring former presidents. The challenge is finding and booking the right talent.
Talent BlueBook's wesbite will allow event organizers to conduct convenient searches of available talent options by factors such as expertise, location and price range. Organizers will also be able to access biographies, reviews, and other pertinent information about the talent.
“This will allow organizers to make more informed decisions as to who best fits the needs of their event,” Smith explains, “while facilitating the acquisition of enough credible information for organizers to effectively assess the pros and cons of booking the talent directly or through a speakers bureau.”
An example of Talent BlueBook’s ability to facilitate more informed decisions is its regular podcast series “Voices of Influence.” By allowing event organizers to actually hear speakers discuss themselves and their areas of expertise, the organizers will be able to more effectively asses how a potential speaker will fit the tone and agenda of their event. “Talent Buzz,” a blog that will be featured on the site, will give organizers and talent alike a trusted and current source of information to stay abreast of the latest industry news and trends.
“I am excited that the extensive and easily-searchable talent database we will provide will be a one-stop-shop no matter what you’re looking for, from a $1,000 local engagement to a $1 million celebrity booking,” said Kristin Smith.
Talent BlueBook will provide talent with an easily marketable means for managing their online reputation and booking potential. In addition, it is the first website that gives talent and their exclusive representatives the ability to control their own listings. By providing a platform that allows subscribing talent to compile the fragmented information available online and ensure that it is current, correct, and easily indexed on sites like Google, Talent BlueBook is breaking the mold.
“Now, when a specific talent name or applicable keywords are searched on Google, searchers will be conveniently directed to one comprehensive page that will include profiles and booking information controlled by the talent. The way the industry operates currently, speakers and entertainers cannot promote themselves directly for private and corporate engagements without causing a potential conflict of interest between themselves and speakers bureaus,” explains Smith.
However, she does not think that Talent BlueBook’s ultimate success will necessarily position the site as a direct competitor to speakers bureaus. Those bureaus that represent talent exclusively will obviously be able to employ the unique online presence of Talent BlueBook as a great way to market and book their clients directly. Furthermore, those bureaus that do not have exclusive talent can still use Talent BlueBook as a consultant and resource for searching available talent in the marketplace.
###
Talent BlueBook was founded by Kristin Mapstone Smith in 2008 as a means for enhancing the promotion, research and direct booking of speaking talent in the United States and beyond. The website, TalentBlueBook.com, bridges the gap between event organizers and speaking talent by providing convenient search options for organizers and giving talent and their exclusive agents the ability to control their own listings and bookings.
For more information about this topic, visit the website, www.talentbluebook.com, or to schedule an interview with founder Kristin Mapstone Smith directly, call 888.306.2220.
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Talent BlueBook
Kristin Smith
888-306-2220
www.talentbluebook.com
Kristin Smith
888-306-2220
www.talentbluebook.com
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