New Jersey Designer Celebrates 3 Years of Combining of Graphic Design and Fine Art

New Jersey design studio Paul Kiesche Design, LLC celebrates 3 years of delivering high end graphic design for artistic clientele.

Flanders, NJ, June 18, 2008 --( Paul Kiesche Design, LLC is celebrating 3 years of graphic design with artistic appreciation and a unique perspective.

Many commercial artists, design firms and architects have difficulty finding marketing materials to properly reflect their company. Standard graphic design may be functional, but it fails to convey the creative talent of high end art companies.

"Good marketing design should convey the perspective and quality of the companies they represent from the first impression," said Paul Kiesche, president of Paul Kiesche Design. "We demonstrate excellence in our designs that reflects the quality of our clients work."

Paul Kiesche Design goes beyond the typical digital approach by incorporating traditional illustration techniques into his projects. He has been working in the industry for over a decade, starting at a small design agency during his freshman year of college. By the time he graduated, he had become an art director and had more than 40 illustrations published to his credit.

Influenced by the work of father and son artists Andrew and N.C. Wyeth, Kiesche combines the sensibility of illustration with gallery-level aesthetics. However, Kiesche says the most important inspiration comes from his clients.

"Our design is not as important as making sure the client's work shines through," said Kiesche. "Many designers try to impose their design on a client. We embrace the client and try to represent the company for who they are."

This one-of-a-kind approach allows Paul Kiesche Design to create unique materials for artistic clients, including Rahvalor Interactive, one of Kiesche's long-term partners. Kiesche helped rework their entire brand from their stationary to their marketing materials, flash animation, website, and even commissioned a painting.

"Paul is the ideal creative director," said Ralph Rivera, president and CEO of Rahvalor Interactive Inc. "He has an incredible ability to balance business needs with creative talent. Our relationship with Paul has been both financially and creatively rewarding and we look forward to many more years."

Their partnership with this web development firm also underscores Kiesche's dedication to functional art.

"There is a balance between art and usability," Kiesche said. "Commercial art has to combine form and function. If it doesn't sell the product and doesn't function correctly, you might as well toss it out the window.”

"When we build something, it functions at the highest level. Not only does it look good, but it works. You can have the best of both worlds."

For companies ready to graduate to professional graphic design, contact Paul Kiesche Design at 973.784.1677 or e-mail

Could your company's brand and marketing use an artist's touch? View Kiesche's portfolio here:

About the Company
Paul Kiesche, president and founder of Paul Kiesche Design, has been illustrating and designing for more than a decade. Beyond the website designs he has done for clients, he has also created custom illustrations and fine art. He has had hundreds of illustrations published in national and international publications, websites, and print communications.

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Paul Kiesche Design
Paul Kiesche