"Cleo's 60 Second Recipes"

Los Angeles, CA, June 19, 2008 --(PR.com)-- ValFox Entertainment today introduces “Cleo’s 60 Second Recipes” a cutting-edge marketing & promotional program that combines simple and delicious recipes, targeted at the broad demographic of single people age 20 – 60, delivered via SMS &/or MMS – multimedia text message to the users cell phone and PC, along with printable version of the recipes and discount coupon for food at the participating supermarket chain partner.

Monthly Cleo’s 60 Second Recipes will offer a seasonal menu of ten or more new and scrumptious recipes to the consumer, with an annual print version of the year’s recipes offered in a cookbook. (Please see attached Fall 2008 Menu)

As this will be a broadly distributed multimedia video product with potentially millions of monthly viewings and a regularly changing content distribution, there are a host of sponsorship opportunities available for this project.

Product types / domains for possible sponsorship:
- Any type of kitchen or cookware- knives, pots & pans, dishes, glassware, etc.
- Wine & Alcohol
- Appliances- stoves, sinks, exhaust hoods, etc…
- Cleaning products- sponges, soaps, rubber gloves, Ajax, garbage bags, etc…
- Other non-food, cooking related products

They are looking for ongoing product sponsors for initially the test-run of Cleo’s 60 Second Recipes and subsequently on a monthly or quarterly basis. Initially they will roll out a one-month, in-store test run in one city or metro market. With the success of this test run, they are looking to be scalable and in the position to immediately open up complete national distribution in every store in the chain.

“Cleo’s 60 Second Recipes” is slated to test in September 2008, and go national in October or November 2008.

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