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Real Estate Staging Association

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Real Estate Staging Statistics Prove Staging Works

RESA Releases statistics on the benefits of home staging.

Stockton, CA, June 19, 2008 --( Real Estate Staging Association (RESA™) the member run Trade Organization for Professional Stagers has conducted several studies on the effectiveness of Real Estate Staging and the results are phenomenal. During January 2007 and February 2008 Professional Stagers from all across North America participated in the studies of both vacant and occupied homes.

The RESA study found that vacant homes that were un-staged and marketed through the normal methods by listing Real Estate Agents were on the market on average 120 days with out selling. Those exact same homes were then professional staged, re-marked through those some methods and sold on average in 26 days.

The RESA study also found that occupied homes that were un-staged and marketed through the normal methods by listing Real Estate Agents were on the market on average of 102 days without selling. Those same homes were professionally staged, re-marketed through those same methods and sold on average in 45 days.

RESA also conducted a study of homes that were never previously on the market and the results were astonishing. Vacant homes sold on average in 40 days after staging and occupied homes sold on average in 38 days after staging.

“We are very excited about the results of the study. Real Estate Staging is an effective way to market a property and the statistics prove so”, said Shell Brodnax RESA’s CEO. RESA is continuing to collect data on staging and will be releasing quarterly reports on their findings.

The Real Estate Staging Association is the member run trade organization for professional stagers in North America. They provide support services and educational resources for professional stagers in addition to providing vital information regarding the benefits of staging to Realtors and consumer. For more information on staging or to hire a professional stager, contact Shell Brodnax or visit the RESA Web site at or call 800-201-8687

Contact Information
Real Estate Staging Association
Shell Brodnax

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