MarketingSherpa Publishes New B-to-B Lead Generation Handbook

First Edition of new business-to-business training manual that provides step-by-step instructions, research data, creative samples & case studies for increasing sales leads.

Warren, RI, June 20, 2008 --( MarketingSherpa, a research firm publishing Case Studies and Benchmark data for marketing professionals, announced today the introduction of the first edition of its B-to-B Lead Generation Handbook. This comprehensive 531-page handbook for business-to-business marketing provides step-by-step instructions for planning and implementing a successful demand and lead generation campaign. It includes over 150 B2B marketing case studies, tactics, and how-tos; 60 stats and data charts, and 158 creative samples. To download a free excerpt from the handbook, go to

“B2B marketing has changed profoundly in the last 10 years,” said Anne Holland, Founder of MarketingSherpa. “This is the ultimate training manual for the new revolutionary B-to-B marketing. We wrote this for marketing departments of mid to large-sized B-to-B companies that need the latest information on how to successfully generate, qualify and nurture new leads.”

MarketingSherpa has been following the evolution of B-to-B marketing since 2000, with its Case Studies, Benchmark Guides and B-to-B Demand Generation Summits. The B-to-B Lead Generation Handbook is the culmination of tens of thousands of hours of peer-driven research into the field.

The step-by- step instructions take the reader through all of the elements that go into campaign strategy and implementation. It provides real-life examples to demonstrate how the variety of tactics can work effectively. The research data in the handbook lets B-to-B marketers find out what’s working and what’s not in the marketplace. The over 300 Case Studies, creative samples and examples are from high tech, professional services, manufacturing and other industries. They demonstrate how these companies used traditional media, trade shows, white papers, the Internet, and Web 2.0, and how well these tactics worked for them.

Copies of MarketingSherpa’s B-to-B Lead Generation Handbook can be ordered from the MarketingSherpa web site at http:/

About MarketingSherpa
MarketingSherpa ( is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.

Amanda Mehlhoff