New York, NY, June 22, 2008 --(PR.com
)-- Accord Media, an independent online publisher, established by publishing industry veteran Marta Wöhrle, today announced the launch of Truth In Aging (http://www.truthinaging.com), a blog dedicated to honest, unbiased reporting on the beauty and grooming industry. Amidst a maturing boomer population, increased consumer demand for effective anti-aging solutions, and a rapidly expanding beauty and grooming product marketplace, the blog comes at a critical time for consumers.
“So many of us are sorting through confusing and misleading claims and aisle after aisle of products that promise to combat the physical effects of aging,” states Wöhrle, “only to find that many such promises – and shortly our wallets – are empty.”
Wöhrle’s blog reveals the results of real-life anti-aging product and treatment trials and tribulations, reporting in detail about the resulting visible effects, product ingredients, and supporting 3rd party scientific findings. Spanning the full spectrum of health and beauty, Wöhrle’s team personally tests hair care, skin care, body care, cosmetics, cosmeceuticals, salon and spa treatments, and other health trend items. According to a recent report by Global Industry Analysts, the world market for anti-aging products will reach U.S. $115.5 billion by 2010 – but that doesn’t mean consumers know where to spend their money.
“You practically need a degree in chemistry to read the label on a bottle of moisturizer these days,” explains Wöhrle. “This blog is an effort to siphon out what really works and why, and deliver that honest truth to the consumer.”
About Truth In Aging
Truth In Aging (http://www.truthinaging.com) is dedicated to providing truthful and unbiased guidance to consumers seeking anti-aging results through skin care, hair care, health and beauty products, and salon and clinical treatments. Launched in Beta in 2008, the blog is a property of Accord Media, an independent online publisher founded by industry veteran Marta Wöhrle.