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Metanomics Begins Second Season on SLCN.TV

Melbourne, Australia, June 24, 2008 --( Metanomics, the web's premier program about the business and policy of virtual worlds, began an exciting second season on Monday, June 23rd at Noon PST. For the kick-off program Metanomics host Robert Bloomfield (Beyers Sellers in Second Life) features USC's Second Life and the Public Good Community Challenge, with guests Douglas Thomas (Doctor Ludovico In Second Life), Associate Professor at the USC School of Communication, and Rik Panganiban (Rik Riel in Second Life) from Global Kids.

"Metanomics" refers to the study of the business and policy aspects of the "metaverse" of virtual worlds. Metanomics can focus on issues arising within virtual worlds, such as how developers manage the economy of a game world (like Second Life), or how residents of virtual worlds manage and regulate business. Metanomics also includes the study of how real-world businesses can use virtual worlds as part of their strategy, and how real-world law and regulation might apply to virtual-world activities.

Robert Bloomfield is the Nicholas H. Noyes Professor of Management and Professor of Accounting at the Cornell University Johnson Graduate School of Management. In addition to his responsibilities as an educator and regular contributor to such prestigious accounting and finance journals such as the Journal of Financial Economics and the Journal of Accounting Research, Professor Bloomfield is also an avid developer of game-like financial market simulation software.

The Metanomics audience includes game developers, executives managing real-world and virtual-world businesses, and scholars of business, economics, law and sociology. Residents of Second Life follow the Metanomics series particularly close, as many events focus on issues arising in Second Life's vibrant business community.

At every Metanomics event, the thought-provoking interaction between host Robert Bloomfield and invited guests provides a framework for a lively audience discussion in chat. All Metanomics broadcasts events are performed live on

Live Metanomics events take place every Monday between noon and 1pm PDT, and are rebroadcast to a live audience on Tuesdays at 3 p.m. You can attend a free live Metanomics event from within the virutal world of Second Life; most events take place at the Muse Isle Ampitheater, and are simulcast to event partner locations throughout Second Life.

Muse Isle Amphitheater :
Live coverage is also broadcast exclusively on SLCN.TV :

Further information or interviews contact:
Starr Sonic, Executive Producer, SLCN.TV
Skype: starr_sonic1
US phone: +1 310 582 5602

Maggie Mahoney, Director of Marketing and Public Relations, SLCN.TV
Skype: Maggie.Mahoney

Contact Information
SLCN Press Room
Maggie Mahoney

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