Escondido, CA, June 24, 2008 --(PR.com
)-- M3NetworX® (M3), the leading Mobile & Media marketing firm, highlights the accountability of incentive based marketing. Detailed in this one of many unique executions for consumer engagement with precise tracking and reporting to quantify results, M3NetworX releases it’s first public case study. Utilizing a generic/non-branded campaign, M3 was able to drive results and engagement by building challenging and fun quiz games around winning prizes such as a Plasma TV and other unique opportunities and experiences.
Case Study: Mobile, Marketing Campaign using “Quiz Challenge” Application:
–Test SMS efficiency as a mechanism to engage consumers and track information
–Target males aged 18-49 as the primary Demo and A18-49 as the secondary Demo, with entertainment and prize-winning experiences
–Create consumer awareness through a multi-media awareness strategy
–Analyze consumer behavior and response rate to determine economic feasibility
–Launched Beta test of campaign in across several media outlets in a small Beta set over the course of approximately 90 days
–Created in-depth trivia data base to engage consumers in a game of skill through text messaging answers to posed trivia questions
–Assigned multiple keywords and aliases for each media outlet to track individual results and media type
–Developed additional game features to understand extended SMS engagement options and the ratio of opt-in per user
–Generated 74,738 text messages in less than 90 days
– Percent of total message exchange generated across Tier 1 and Tier 2 Carriers: 93.91%
–Average play per unique mobile ID was 3.25 times
–Markets rated 1-20 by DMA were responsible for 24.1% of total message delivery
–Opt-in rate for additional game features over the test period averaged 24% of total participants
-Gained valuable customer and market insights
"Real winners, real players, real audience…. Advertisers are now able to gain real results and build communities around their brand!" states Thomas Kent, Director of Marketing and Communications for M3NetworX.
About M3NetworX, Inc: Founded in 2007 is privately-held. M3NetworX is a mobile, marketing and media platform with expertise in campaign awareness, utilizing multi-media strategies and consumer engagement. M3NetworX has developed systems to enhance both the advertiser and consumer experience with a state of the art mobile marketing platform and reporting system.
For more information on M3NetworX, Inc.: Visit www.m3networx.com and www.gotextwin.com or call 888-407-7555.
M3NetworX Inc, is currently represented by Jonathan E. LaBarre of O’Keefe & Associates, www.okeefac.com, for financial advisement and growth capital initiatives.
About O'Keefe & Associates
O'Keefe & Associates Consulting, LLC is a leading business-advisory firm offering services across five main disciplines - creditor and bankruptcy services, business valuation, turnaround consulting and debt restructuring, litigation support, forensic accounting and investment banking. The firm's professionals are deeply experienced financial practitioners who have run businesses in all phases of economic cycles and leverage this expertise to develop uncommon insights that simplify and clarify complex business and financial scenarios that lead to clear, constructive action quickly. O'Keefe & Associates was founded in 2001 and currently employs 25 professionals across two offices in Michigan. For more information, visit www.okeefeandassociates.com.