Industry Names Senior Resource Group "Best" for Genuine Hospitality Program

Solana Beach, CA, June 25, 2008 --( Senior Resource Group (SRG) has been named a winner of the “2008 Best of the Best Awards” by Assisted Living Executive, the official magazine of the Assisted Living Federation of America (ALFA). Presented to Senior Resource Group in Florida at the annual ALFA show, the Best of the Best Awards recognize senior living companies for their innovative operational excellence. SRG took top honors for its Genuine Hospitality program.

The company developed the Genuine Hospitality program in May 2007 to augment hiring and training processes; support employee motivation and morale; curb turnover; and most importantly, enhance service delivery to residents. Created by a committee of community representatives and corporate operations directors, SRG’s Genuine Hospitality program includes comprehensive standards, tactics and guidelines to enrich services, thereby creating fulfilling experiences for its residents and employees.

“Our Genuine Hospitality program takes every decision that affects the lives of our residents into consideration and equally extends this thought process to SRG staff,” said Michael Grust, president and CEO of Senior Resource Group. “The result has been improved operations and heightened employee and resident relations throughout all SRG communities.”

Further substantiating the program’s success, third-party surveyors have commented that SRG’s Genuine Hospitality program is exemplary and evident among all staff members. Surveyors also noted that the program’s emphasis on employee training is superb, and indisputably prepares every employee to offer exceptional service.

According to Grust, the greatest achievement of SRG’s Genuine Hospitality program is a significant decrease in employee turnover, and notable increase in resident satisfaction scores.

For 20 years, SRG has excelled operationally with such distinctions as three-year CARF accreditations at all communities offering assisted living, higher census, and substantially lower than average employee turnover. The company prides itself on proactive self-improvement, and constantly seeks ways to be an industry innovator with programs such as Genuine Hospitality.

“We are honored to have the opportunity to make a difference in the lives of those we touch – our residents, their family members, and our employees,” said Grust. “We’re equally grateful to have our program recognized and praised by our industry peers.”

About Senior Resource Group:
Senior Resource Group, LLC (SRG) has been a leader in providing distinctive retirement living since 1988. SRG develops, owns and operates independent living, assisted living and Alzheimer's/dementia care communities throughout the U.S.

For more than 20 years, the company has championed the development and management of niche communities that provide older adults with service-enriched and supportive living environments. SRG’s corporate headquarters is located at 500 Stevens Avenue, Suite 100, Solana Beach, CA 92075. For more information, call 858-792-9300 or visit

About the Assisted Living Federation of America:
The Assisted Living Federation of America is the largest national association exclusively dedicated to professionally managed assisted living communities for seniors. ALFA's member-driven programs promote business and operational excellence through national conferences, research, publications, and executive networks. ALFA works to influence public policy by advocating for informed choice, quality care, and accessibility for all Americans.

Constance Sablan