Los Angeles, CA, June 25, 2008 --(PR.com
)-- BroadSpire®, Inc. today announced that it has entered into a strategic alliance with Google to become an authorized reseller of Google’s AdWords™ online advertising program. BroadSpire's existing Web ecosystem marketing platform for local businesses, called WebWrite™, will be modified to include the Google AdWords offering.
“We’re very excited to offer Google AdWords to small businesses,” said Suresh Srinivasan, CEO of BroadSpire. “Our small business customers have continually expressed frustration that Web marketing seems reserved for only the most technically-savvy. We aim to change that. WebWrite will pack the power and reach of Google AdWords into its visual and extremely easy to use interface for non-technical users. Customers of WebWrite will now enjoy an unprecedented level of simplicity in generating qualified leads for their business.”
AdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them online. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling, and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts.
BroadSpire will provide its customers with automated, full-service AdWords account management – from account setup and activation, to ongoing campaign maintenance and optimization through WebWrite. The relationship with Google is designed to build on BroadSpire’s existing relationships with thousands of marketers, particularly small businesses, to demonstrate to them how easy it can be to find new customers online.
About BroadSpire, Inc.
Founded in 1996, BroadSpire (www.broadspire.com) provides Web ecosystem marketing™ services on a private label basis to franchised- and member-based organizations and their constituents. Its website tools and marketing services enable these organizations to extract unrealized value from their constituent networks to increase revenues, member value and loyalty. BroadSpire’s services reach tens of thousands of constituents across real estate, insurance, healthcare, professional services and financial industries.
Google and AdWords are trademarks of Google Inc.