Launches Community Car Price Reporting Site

Initial Data Indicates Consumers Receive Significantly Better Pricing than Other Leading New Car Research Sites Claim.

San Jose, CA, June 29, 2008 --( Advertised new car prices are easy to find. But actual automobile sale prices, the final sale figures reached through dealer-seller negotiation, have been hard to pin down. Many new-car pricing sites, run by industry insiders rather than consumers, offer list or dealer-derived prices rather than real-life final sale prices.

Until now, that is. today announced the launch of its new car pricing site, an online community that allows consumers to view and share data on the final sale price of their new car. is an interactive web site designed to inform people about actual sales prices being offered on new cars, helping them to understand local pricing at a glance and allowing them to make smarter decisions when purchasing a new vehicle. The site empowers new car shoppers, allowing them to research other people’s final car sale prices to find out how much they should expect to pay for their new car.

DealerDrop’s simple interface and powerful search function features provide consumers with the ability to hone in on prices based on sub-model, dealership, and geographic area. In addition to finding actual new car prices, consumers are able to review and share additional information, including:

-- Specific pricing data for vehicles, down to the trim level
-- Dealership performance ratings

Finding this information on is absolutely free, and does not require users to register.

“We created DealerDrop to allow consumers to discover quickly what the actual sales price for a new car in their area is— something none of the leading web sites provide,” said Eric Rafia, DealerDrop CEO. “In addition, we plan to add additional tools that take the headache out of the new car negotiating process.”

About is a site focused on empowering automotive consumers, providing them with the tools and information needed to purchase a new car at a great price. brings new car shoppers together, allowing them to share their pricing and buying experience data. To search the DealerDrop database, visit

Eric Rafia