Vienna, VA, April 18, 2006 --(PR.com
)-- Innovectra, the only full service local search software and services company today announced the introduction of United Yellow Pages Local (www.unitedyellowpages.com
) and Metro Directories Local (www.metrodirectories.com
) performance based Interactive Yellow Pages (IYP) search sites. unitedyellowpages.com and metrodirectories.com serve the northern Hollywood and metropolitan Atlanta markets respectively and feature Innovectra's LeadStreamTM pay-for-call advertising platform. United Yellow Pages and Metro Directories join Alltel Publishing Corporation in teaming with Innovectra; Alltel and Innovectra announced alltellocal.com serving the Lincoln, Nebraska local
market, December 2005.
The introduction of unitedyellowpages.com and metrodirectories.com, with low-advertiser-risk, flexible pay-per-call and pay-per-click pricing options, demonstrates yellow pages publishers’ commitment to online advertising as a way to monetize their Internet presence. United Yellow Pages and Metro Directories have been providing IYP directories on the Internet partnering with Innovectra, for several years. When faced with the daunting task of integrating a pay-per-call/pay-per-click product infrastructure, both publishers once again turned to Innovectra to leverage its full-service LeadStream pay-per-performance offering.
"Publishers continue to see performance-based advertising as vital to their success online," said Christopher Scotton, Innovectra's President and CEO. "Industry leaders such as United Yellow Pages and Metro Directories share our vision in this strategic initiative; together we will meet the demanding needs of online consumers and local Yellow Pages advertisers by providing a stream of quality leads for their businesses."
Built on Innovectra's industry-leading ActivSearchTM search engine platform, LeadStream is an integrated managed services solution that includes print-content data extraction and classification, site hosting, display ad extraction/creation and presentment, ad sales and complete back office services including provisioning, performance tracking, billing and customer care.
“Providing consumers a variety of ways to find local advertiser information is just one way we deliver what businesses want,” said Christina Swain, vice president, operations for United Yellow Pages. “Quite simply, Yellow Pages advertisers want results—and by teaming with Innovectra, we are effectively maximizing their reach to ready-to-buy consumers.”
"Metro Directories is all about guaranteeing advertiser results," said B. Scott Dorton, Metro's regional vice president, sales. "Innovectra's full-suite of search engine and pay-for-performance services can certainly show our advertisers a solid return on their investment."
These launches represent the first of many that United, Metro Directories, Alltel and Innovectra will offer in the upcoming months. Expansions are planned into the local Lexington, Kentucky market early summer with Alltel and several other local markets served by United Yellow Pages and Metro Directories.
About Innovectra Corporation
Innovectra Corporation is the only full service local search software and services company and the first to deliver an integrated electronic Yellow-and-White pages directory platform. Innovectra provides a complete suite of interactive online media products and services that “profitize” local search, including ActivDirectoryTM, a technology-driven platform that quickly converts print products into a high-quality local search format and ActivSearchTM, an innovative local search engine platform providing: content data extraction and classification; “needs-based” local search functionality; print ad presentation and creation and robust, multiple language naturalization. Innovectra also offers LeadStreamTM, an integrated pay-per-performance online advertising platform. Innovectra is an indispensable partner to major publishers in North America, Europe, and Asia. For more information visit,www.innovectra.com .
About United Yellow Pages
A leader in local yellow pages United Yellow Pages has been producing valuable community directories since 1972. United is growing rapidly and this year will publish 48 directory titles, which are used by millions of consumers throughout Northern and Southern California. Through extensive market research we have identified the needs of yellow pages users and advertisers. Local content and targeted distribution are keys to United Yellow Pages success in this competitive market. Usage studies and Call Measurement lines continue to prove strong and growing usage from our community directories. It is our desire to produce and distribute the very best product at the very best price. For more information, visit us at www.unitedyellowpages.com
About Metro Directories
Based in Atlanta, Metro Directories has published directories for several years built on a results based business model; which is a significant departure from the traditional Yellow Pages model. The ability to finitely track and report on Internet and CD-based electronic product usage for advertisers is central to Metro's guaranteed performance strategy. For more information, see www.metrodirectories.com.