Gala Opening of Infibeam.com Online Jewellery Store for Rakhi
Online retail giant InfiBeam.com has proudly announced the launch of an online jewellery store, offering wide range of jewellery and accessories. Margins in online jewellery sales are traditionally high; Infibeam's effort is to corner substantially lower margins on these sales.
"We are thrilled to offer Infibeam.com customers an unparalleled jewellery shopping experience by making it easy to find and discover thousands of unique items, including diamond necklaces, gold earrings and silver bracelets among other finest jewellery at lower prices than other retailers -- online or offline," said Vishal Mehta, CEO of Infibeam.com.
Traditionally, jewellery product margins are high, in order to cover the costs of holding inventory, renting store space, and providing display cases, a professional sales force and security. Because Infibeam.com does not incur many of these costs, the company is able to significantly reduce the margin on its products. While the average margin in jewellery retailing is approximately 45 to 50 percent, Infibeam.com targets substantially lower margins on jewellery sales.
Each piece of jewellery sold by Infibeam.com is inspected to verify quality attributes and ensure an excellent product. Since Infibeam.com wants their customers to be fully satisfied with their purchases, they have an excellent policy. This way a customer is a winner in either way.
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