Gala Opening of Online Jewellery Store for Rakhi

Online retail giant has proudly announced the launch of an online jewellery store, offering wide range of jewellery and accessories. Margins in online jewellery sales are traditionally high; Infibeam's effort is to corner substantially lower margins on these sales.

Ahmedabad, India, July 12, 2008 --(, today announced the grand opening of its new Jewellery Store ( -- a single shopping destination committed to offering low prices on a large selection of high-quality rings, necklaces, pendants, bracelets, and earrings. To provide the large breadth of selection, has teamed with jewelry merchants and designers to offer fine jewellery, fashion jewellery, designer jewellery and accessories.

"We are thrilled to offer customers an unparalleled jewellery shopping experience by making it easy to find and discover thousands of unique items, including diamond necklaces, gold earrings and silver bracelets among other finest jewellery at lower prices than other retailers -- online or offline," said Vishal Mehta, CEO of

Traditionally, jewellery product margins are high, in order to cover the costs of holding inventory, renting store space, and providing display cases, a professional sales force and security. Because does not incur many of these costs, the company is able to significantly reduce the margin on its products. While the average margin in jewellery retailing is approximately 45 to 50 percent, targets substantially lower margins on jewellery sales.

Each piece of jewellery sold by is inspected to verify quality attributes and ensure an excellent product. Since wants their customers to be fully satisfied with their purchases, they have an excellent policy. This way a customer is a winner in either way.

Ashish Phanse
1004, 10th Floor, GNFC Info Tower,
S.G. Highway Road,
Ahmedabad - 380054
Gujarat, India.