FrogPond Puts Elasticity in Your Web Marketing

The new FrogPond Publisher 2008 brings a new look and enhanced functionality to the popular online publishing solution that is designed to empower a company’s communications into the Web 2.0 world.

Houston, TX, July 12, 2008 --( “When we started looking at enhancing the Publisher product, we knew that we needed to stay ahead of the curve when considering how our clients should recruit and retain the new multi-generational customer and employee” says Susie Hale, President of FrogPond.

“We’ve worked extremely hard to give our existing clients a product that will evolve with them as their businesses grow and by creating the elasticity needed to drive traffic back to the company Web sites for detailed information.”

By incorporating Web 2.0 technologies into your online magazine (eZine), you expand your opportunities of marketing your company’s brand, products and services. “Publisher has knocked down the last barrier for businesses experiencing limited budgets and staffing issues but desiring to produce and deliver their messages to a targeted market.” says Susie. “No longer are your customers waiting for you to email them your most current information. One click to RSS Feed allows the reader to receive your headlines as fast as you make them.”

Emi Lee Norris, Houston Association of REALTORS®, sells more advertising with the wider banner size Flash ads. “It’s easy to sell digital advertising on your eZine because with banner ads, clients enjoy the benefits of a larger flash message display area, a link to their Web site, and a longer shelf life.”

The changes and enhancements went live on Monday, June 30th for existing clientele and are available to all new subscribers of the Publisher 2008 product lines. To view a live demo or for order placement information visit or contact Susie Hale with any questions at 713.880.1010 or via email at

Frog Pond Inc
Susie Hale