Arrive Like Royalty Rolls Out the Red Carpet

San Diego's finest transporation service features the world's rarest luxury sedan - the Maybach 57 S. Guests can experience the highest quality and style for a fraction of the cost.

San Diego, CA, July 12, 2008 --( San Diego’s Finest Luxury Transportation Service Debuts.

If ever there was a company to get your motor running, your heart beating and your ego soaring, it’s Arrive Like Royalty (ALR), a new boutique luxury transportation service just launched in San Diego.

Started by local entrepreneur Barry Robbins – whose well known multi-million dollar enterprises have included Chicago Brothers’ Pizza, Milton’s Deli and Milton’s Breads – Arrive Like Royalty is unlike any chauffeured car service in the region.

“No tired Town Cars or limos here,” said Robbins. “Arrive Like Royalty is first-class. Our guests are driven in one of five luxury cars from my private car collection. Guests definitely ‘feel the wow’ when they ride with us and arrive at their destinations in unparalleled style.”

Sure to make a statement, and turn heads, is the $400,000 Maybach 57 S, the crown jewel in Arrive Like Royalty’s world-class fleet (rated #1 by Luxury Brand Status Index – ahead of Rolls Royce and the Bentley). This ultra-luxurious, smooth-riding piece of driving perfection is whisper quiet and incredibly fast (zero to 60mph in under five seconds). Cost: $250 per hour, with a white-gloved, professionally trained chauffer dressed to the nines.

Pampered guests can also go “economy.” For $105 per hour, Arrive Like Royalty offers four other automotive gems:

The fully loaded 2008 Lexus LS 460L
2007 Mercedes S600 Sedan (the flagship of Mercedes-Benz)
2007 Mercedes GL450 SUV Brabus
2008 Custom GMC Denali SUV

Robbins plans to add a luxury hybrid car to his fleet in the upcoming months.

“My true passion is cars,” continued Robbins. His own collection of 12 classic and luxury models was the inspiration for this latest enterprise. “At this stage in my life I wanted to do something smaller, more selective and exclusive. Arrive Like Royalty serves a high-end niche San Diego hasn’t had before and the demand has been strong so far.”

So good, in fact, Robbins has even gotten behind the wheel. “Here I am at the pinnacle of my career, driving people around,” he joked. “But what better way to learn the business and do something I love.”

Arrive Like Royalty clients range from executives and business travelers to those commemorating special events (like a couple who rented the Maybach for a week, with driver, to Sonoma’s wine country), hip jetsetters and car aficionados.

Airport transfers to and from most major Southern California airports have also been popular – especially McClellan-Palomar Airport in Carlsbad where private jets often land.

In addition, Arrive Like Royalty is the perfect storybook choice for weddings, as well as VIP/red-carpet events (each car comes with its own red carpet), charity fundraisers, concerts and other high-profile happenings.

Arrive Like Royalty also offers a 24-hour errand service, with drivers on hand to take care of life’s daily tasks – from dry cleaning and groceries to picking up the kids from school or soccer practice.

Advance reservations are recommended. Guests can call Arrive Like Royalty’s 24-hour toll-free phone line at 1-866-305-6500 or email For more information, also visit to explore services, view the photo gallery and automobile showroom and experience what it feels like to…Arrive Like Royalty.


Jean Walcher / Robert Arends
(619) 295-7140,,
Arrive Like Royalty
Robert Arends
(619) 295-7140