Family-Owned Fashion Brand Brix + Bailey Evolves Into Global Marketplace for Purpose-Driven Commerce
London-Based Company Launches Platform Connecting 200+ Independent Brands with Conscious Consumers Worldwide, Pioneering "Community Over Competition" Approach.
London, United Kingdom, September 21, 2025 --(PR.com)-- Brix + Bailey, the independent handbag and accessories brand founded by siblings in London and New York, today announces its evolution into a global marketplace platform featuring curated independent brands and bricks-and-mortar boutiques. The company's new platform introduces shopping methods including "Shop by Purpose," "Shop by Location," and "Shop by Category," with bricks-and-mortar boutique partnerships launching in 2025.
Founded in 2012 as a family business by co-CEOs and creative directors who began their careers at major retailers including Arcadia Group, Woolworths, and Etam, Brix + Bailey has grown from a startup handbag and watch brand into an internationally distributed company. The brand gained recognition through collaborations including a feature at London Fashion Week SS2016 with designer Jasper Garvida, and coverage in Vogue UK.
Three Ways to Discover - Shop by Purpose lets customers filter brands by values including women-led businesses, ethical production practices and sustainable materials. Shop by Location organises independent makers geographically, so customers can find artisan creators from specific cities and countries. From sustainable fashion in Copenhagen to jewellery makers in Melbourne.
Shop by Category provides browsing across fashion, home décor and lifestyle products, all from independent creators who prioritise craftsmanship over mass production.
Community Over Competition - Brix + Bailey operates on a community over competition philosophy. The company promotes other conscious commerce marketplaces, on the view that the growth of ethical shopping benefits the whole ecosystem of independent creators.
"We are not trying to be the only marketplace for conscious consumers," said the Brix + Bailey co-founders. "There are other platforms championing exactly what we value. We are happy to point to them. This is about building something where purpose-driven commerce works everywhere, not about competition."
Supporting Independent Creators - The platform features hundreds of independent brands across six continents, with new partnerships added regularly through a curation process. Each brand is evaluated for production practices, quality, brand storytelling and fit with conscious commerce values."Every partnership matters," the founders explained. "We are curators, not aggregators. We do not add brands to fill virtual shelves. We build relationships with creators who share our commitment to quality, ethics and design."
Bricks-and-Mortar - Launching in A/W 2025, the bricks-and-mortar partnership programme connects independent boutique owners with global audiences, helping local curators extend their reach. It addresses a real problem in physical retail: excellent shops with limited geographic catchment. "Physical retail is not dead. It needs better ways to connect with customers who share its values," the company noted. "The boutique owners we are talking with have taste, relationships with emerging designers and loyal local customers. What they do not have is access to the wider community of conscious consumers who would love to find them."
Company Background
Brix + Bailey's move from brand to platform draws on the founders' retail experience across both B2B and B2C operations, including global expansion, wholesale partnerships and international market development. That background informs how the company approaches the problems independent brands face when seeking reach.
The original handbag and watch collections continue on the platform alongside partner brands.
About Brix + Bailey
Founded in 2012 as a family business, Brix + Bailey began as a handbag and watch brand between London and New York, building international recognition through wholesale partnerships, direct-to-consumer sales and London Fashion Week collaborations.
Brix + Bailey is a trading name of Brix and Bailey Limited, registered in England and Wales under company number 08737866. Registered office: 24-25 Barnack Business Centre, Blakey Road, Salisbury, Wiltshire SP1 2LP.
Founded in 2012 as a family business by co-CEOs and creative directors who began their careers at major retailers including Arcadia Group, Woolworths, and Etam, Brix + Bailey has grown from a startup handbag and watch brand into an internationally distributed company. The brand gained recognition through collaborations including a feature at London Fashion Week SS2016 with designer Jasper Garvida, and coverage in Vogue UK.
Three Ways to Discover - Shop by Purpose lets customers filter brands by values including women-led businesses, ethical production practices and sustainable materials. Shop by Location organises independent makers geographically, so customers can find artisan creators from specific cities and countries. From sustainable fashion in Copenhagen to jewellery makers in Melbourne.
Shop by Category provides browsing across fashion, home décor and lifestyle products, all from independent creators who prioritise craftsmanship over mass production.
Community Over Competition - Brix + Bailey operates on a community over competition philosophy. The company promotes other conscious commerce marketplaces, on the view that the growth of ethical shopping benefits the whole ecosystem of independent creators.
"We are not trying to be the only marketplace for conscious consumers," said the Brix + Bailey co-founders. "There are other platforms championing exactly what we value. We are happy to point to them. This is about building something where purpose-driven commerce works everywhere, not about competition."
Supporting Independent Creators - The platform features hundreds of independent brands across six continents, with new partnerships added regularly through a curation process. Each brand is evaluated for production practices, quality, brand storytelling and fit with conscious commerce values."Every partnership matters," the founders explained. "We are curators, not aggregators. We do not add brands to fill virtual shelves. We build relationships with creators who share our commitment to quality, ethics and design."
Bricks-and-Mortar - Launching in A/W 2025, the bricks-and-mortar partnership programme connects independent boutique owners with global audiences, helping local curators extend their reach. It addresses a real problem in physical retail: excellent shops with limited geographic catchment. "Physical retail is not dead. It needs better ways to connect with customers who share its values," the company noted. "The boutique owners we are talking with have taste, relationships with emerging designers and loyal local customers. What they do not have is access to the wider community of conscious consumers who would love to find them."
Company Background
Brix + Bailey's move from brand to platform draws on the founders' retail experience across both B2B and B2C operations, including global expansion, wholesale partnerships and international market development. That background informs how the company approaches the problems independent brands face when seeking reach.
The original handbag and watch collections continue on the platform alongside partner brands.
About Brix + Bailey
Founded in 2012 as a family business, Brix + Bailey began as a handbag and watch brand between London and New York, building international recognition through wholesale partnerships, direct-to-consumer sales and London Fashion Week collaborations.
Brix + Bailey is a trading name of Brix and Bailey Limited, registered in England and Wales under company number 08737866. Registered office: 24-25 Barnack Business Centre, Blakey Road, Salisbury, Wiltshire SP1 2LP.
Contact
Brix and Bailey
Richard Black
+044 782131823
www.brixbailey.com
Richard Black
+044 782131823
www.brixbailey.com
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