Boston-Area Brand Unimpressed Press Launches Snarky Notebook Line That Embraces the Anti-Positivity Trend
Unimpressed Press, a Boston-area stationery brand, has launched a collection of about 30 humor-filled, anti-positivity notebooks designed for people tired of “good vibes only” culture. The line embraces honesty, dry humor, and relatable self-expression, offering bold titles like “Emotional Support Notebook” and “Motivational Quotes That Didn’t Work.” The brand taps into the growing movement away from toxic positivity, giving customers a realistic and refreshing way to journal.
Boston, MA, November 28, 2025 --(PR.com)-- A Boston-area small business is challenging the glossy, motivational world of traditional stationery with something far more relatable: blunt honesty. Unimpressed Press has released a collection of about 30 humor-filled, anti-positivity notebooks designed for people who want to journal without pretending everything is fine.
Each notebook—offered in a range of colors—features a dry, self-aware title like “Emotional Support Notebook,” “Reasons I Haven’t Left (Yet),” and “Motivational Quotes That Didn’t Work.” Instead of pushing forced optimism, the brand leans into authenticity and humor, giving people permission to be honest on the page.
“In the Boston area, people appreciate straight talk. We’re not big on sugarcoating,” said founder Jeff Sussman. “These notebooks don’t tell you to manifest your best life—they just give you a place to roll your eyes, scribble your feelings, and tell the truth.”
The anti-positivity trend—fueled by rising burnout, economic stress, and social media’s shift toward “real life” content—has taken off nationwide. Gen Z and Millennials are especially drawn to products that reject the pressure to be constantly upbeat. Unimpressed Press offers a grounded, humorous alternative that resonates deeply with this shift.
The collection includes:
- 30 snarky notebook titles, each embracing honesty over perfection
- A variety of color options, letting customers match the notebook to their mood
- Themes spanning relationships, work stress, regret, avoidance, and daily chaos
- Gift-friendly options for friends, coworkers, partners, and anyone who hates motivational slogans
All products are available exclusively at unimpressedpress.com, with new titles added over time.
Each notebook—offered in a range of colors—features a dry, self-aware title like “Emotional Support Notebook,” “Reasons I Haven’t Left (Yet),” and “Motivational Quotes That Didn’t Work.” Instead of pushing forced optimism, the brand leans into authenticity and humor, giving people permission to be honest on the page.
“In the Boston area, people appreciate straight talk. We’re not big on sugarcoating,” said founder Jeff Sussman. “These notebooks don’t tell you to manifest your best life—they just give you a place to roll your eyes, scribble your feelings, and tell the truth.”
The anti-positivity trend—fueled by rising burnout, economic stress, and social media’s shift toward “real life” content—has taken off nationwide. Gen Z and Millennials are especially drawn to products that reject the pressure to be constantly upbeat. Unimpressed Press offers a grounded, humorous alternative that resonates deeply with this shift.
The collection includes:
- 30 snarky notebook titles, each embracing honesty over perfection
- A variety of color options, letting customers match the notebook to their mood
- Themes spanning relationships, work stress, regret, avoidance, and daily chaos
- Gift-friendly options for friends, coworkers, partners, and anyone who hates motivational slogans
All products are available exclusively at unimpressedpress.com, with new titles added over time.
Contact
Unimpressed Press
Jeffrey Sussman
857-242-0704
www.unimpressedpress.com
Jeffrey Sussman
857-242-0704
www.unimpressedpress.com
Contact
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