Ann Arbor, MI, July 17, 2008 --(PR.com
)-- Ingenex Digital Marketing, a Michigan based digital marketing, web design, and search engine optimization firm, was selected by EduGuide to develop a Pay Per Click marketing strategy, and optimize their PPC campaign on Google Adwords.
EduGuide, headquartered in Lansing, Michigan helps parents and school counselors prepare students for college. EduGuide.org, a non-profit has a Google Adwords grant for Pay Per Click advertising. In order to maximize its conversions, Eduguide has hired Ingenex to optimize the entire PPC campaign.
Ingenex completed an analysis of the current PPC campaign, did a competitive analysis of keywords, wrote copy for online ads, and setup split testing on all ads. Ingenex also trained Eduguide staff to manage the PPC campaign going forward.
“Derek and his team at Ingenex did a marvelous job of getting our Google AdWords account set up. Not only did they deliver a thorough analysis and execution of our marketing plan, but they were also flexible enough to work with our schedules and plans. In the end our organization got several very successful AdWords campaigns, and some transfer of knowledge on how to keep them performing. If you're looking for guidance in the internet marketing space, Ingenex is your team,” Rachel Forringer, Director of Internet Marketing Eduguide.org.
You can view the EduGuide site at http://www.eduguide.org
About Ingenex Digital Marketing:
Michigan based Ingenex is a Digital Marketing firm that provides a full suite of Digital Marketing services including Interactive Branding™, web site design, search engine optimization, pay-per-click management, optimized public relations, social media marketing, email marketing, web-driven event marketing, generational marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, contact us at 734.272.4698.
For more information visit the Ingenex Digital Marketing web site