Asha for Education Launches 11th Annual Work an Hour (WAH) Campaign

Asha for Education launched its 11th annual Work An Hour (WAH) campaign on July 15th, 2008. The Work an Hour theme for 2008 - "Empowering rural India. One child at a time," – was chosen to address the problem of poverty in the primarily agrarian rural India and the consequent lack of opportunities for the children in these communities. This year's campaign will help support 15 projects that focus on bringing basic education to impoverished communities across rural India.

New York, NY, July 18, 2008 --( Asha for Education, a global non-profit organization dedicated to the education of poor and marginalized children in India, launched its 11th annual Work An Hour (WAH) campaign on July 15th. The goal for this year’s campaign is $200,000 USD that will help fund 15 projects that focus on providing primary education to underprivileged communities across rural India. This year, the event began on July 15th and concludes on September 15th spanning through India's Independence Day on August 15th and Teachers' Day on September 5th. Fifteen projects across Asha have been showcased in this year's WAH. Donors will have the ability to give to a project of their choice.

The Indian economy is primarily agrarian. Even through the current free market & globalization trends, more than 70% of the country depends on agriculture and related industries based in the heartlands. Asha for Education recognizes gaps in India's efforts to combat the problems in rural India and seeks to fill them by supporting grassroots, community-based NGOs that work to strengthen the educational needs of India's children. Asha for Education volunteers believe that a better standard of living can be achieved for the rural population by increasing access and opportunities to education for all children in India, and children of rural communities in particular. Their 2008 projects are based in rural parts of the country and focus on innovative ways of strengthening the school systems through better infrastructure, teaching methods, adequate supplies and well trained teachers.

WAH is a global fundraising campaign based on a simple, yet powerful concept. Participants in the campaign are asked to symbolically work an hour towards the cause of children’s education by donating an hour’s worth or more of their salary to Asha for Education. For more information about WAH 2008 and the projects supported, visit

Asha for Education is a global non-profit organization dedicated to the education of poor and marginalized children in India. Started in 1991 by a group of three students in Berkeley, California, the Asha family has now grown to over 1000 volunteers in more than 60 chapters worldwide. With minimal overhead costs, mostly borne by volunteers, Asha for Education is able to send 100% of the donations to the projects. All projects are visited by volunteers to assess their suitability and capacity before funding can commence. Projects are also monitored regularly through a steward who reports back to volunteer project directors.

Charity Navigator (, the premier independent evaluator of charities in the United States, has awarded Asha for Education with its highest rating in the categories “Top Ten Charities Worth Watching” and “Top Ten Slam Dunk Charities”. This is primarily in recognition of Asha’s low overheads, efficiency in fund raising and donor privacy policy.

For more information about Asha for Education, please visit

Asha for Education
Harinee Sampath