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Mercer Capital Management, Inc.

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Harms to Present Two Sessions at CPA Associates International's Business Valuation Conference

Memphis, TN, July 19, 2008 --( Travis W. Harms, CFA, CPA/ABV, Senior Vice President at Mercer Capital, will present two sessions at the CPA Associates Business Valuation Seminar in Chicago, Illinois on July 21, 2008.

Harms will present a session on "Portfolio Valuation," which examines SFAS 157 requirements for measuring and disclosing fair value under GAAP, surveys public fair value disclosures under the new standard, and provides best practices guidance for portfolio valuation.

Harms will also present a session titled "The Discounted Cash Flow Method, A to Z." The discounted cash flow model is one of the most commonly applied valuation techniques. This session, geared to both valuation practitioners and those reviewing valuation reports, will focus on assessing when discounted cash flow is an appropriate valuation technique, understanding the theoretical basis for the model, reconciling the total capital model to the direct-to-equity model, using the mid-period discounting convention, correlating expectations for growth and reinvestment, and evaluating the reasonableness of model inputs and assumptions.

For more information, or to book a Mercer Capital professional as a speaker at your next conference or CLE/CPE meeting, please contact Barbara Walters Price at

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Mercer Capital Management, Inc.
Matthew Washburn

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