Durham, NC, April 24, 2006 --(PR.com
)-- ingage, a nationally recognized direct marketing company offering a roster of interactive products that deliver superior response rates and innovative measuring tools, will host a seminar on April 25th on "The Next Generation of Direct Marketing".
Steve Kimball, President and CEO of Tuscan Advisors, a consultancy specializing in growth strategies, marketing investment optimization and product launches, will lead the session. Among the topics Kimball is to cover are the increased demands for accountability in marketing investment and the key elements of a successful interactive direct marketing campaign.
“For most marketers, the dawn of the information era was both a blessing and a curse. While increased connectivity and faster communications meant new opportunities, they also led to higher standards in ROI accountability and a decline in the effectiveness of traditional media marketing,” commented Steve Kimball.
Headquartered in Durham, ingage is one of the first organizations in the U.S. to realize the enormous potential for a new kind of direct marketing – interactive direct marketing. “To stay on top of their game, marketers must embrace the changes taking place and make the best of technologies that combine enhanced targeting and tracking capabilities,” said Nick Piornack, Executive Vice President of ingage. “Steve Kimball is a thought leader who has played pivotal roles in the growth, development and positioning of both emerging and established companies. We are excited to be hosting an event that will help area marketers better understand the latest trends in the direct marketing arena, as well as the strategies they can implement to optimize their investment,” added Piornack.
The seminar is open to the local business community, but attendance is limited to the first 75 registrants. Seats are filling up quickly for the evening seminar to be held on April 25th at 3100 University Tower Boulevard in Durham at 5:30 pm. To register visit www.ingageinteractive.com .
ingage, headquartered in Durham, NC, defines the interactive direct marketing category with its patent-pending technology. Clients can easily update prices and images, deploy tracking features that provide instantaneous tracking information with behavioral data, and measure results from specific offers. With the ingage product suite clients have experienced 4X the response rate of traditional direct marketing campaigns. Typical applications include trade show collateral, direct mail, product and corporate brochures, fundraising activities, recruiting initiatives, product catalogs, digital magazines and publications. The company’s client roster includes Bald Head Island, Blue Cross Blue Shield, Duke Children’s Hospital, Entertainment Industry Foundation, Home Quarterly Magazine, National Multiple Sclerosis Society, PBM Graphics, and national marketing and advertising agencies including Gibbs and Soell.
For more information on ingage, visit www.ingageinteractive.com or call 919-433-1861.
About Steve Kimball
Steve Kimball provides a fresh perspective on the best way to grow your business. He advises CEOs and their leadership team on growth strategies and execution, optimization of marketing and sales investments, and product launches. He is an advisor to the Virginia Council of CEOs and the Greater Richmond Technology Council. Kimball has a business degree from Stonehill College and has participated in Darden Graduate School’s Executive Program.
For more information about Steve Kimball’s capabilities, visit www.tuscanadvisors.com or call 804-515-7633.