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Whimsical Organic Artist Keira Boertzel-Smith Launches Licensing Program via Foley Marketing Advisors

Montclair, NJ, July 24, 2008 --( Foley Marketing Advisors announced that it will represent popular artist Keira Boertzel-Smith, best known for her colorful simplistic depictions of life in our multi-cultural world. Derived from hand painted cut paper, Keira’s artwork emanates an organic disposition and exudes an all-natural sensibility, as illustrated in her artwork of animals, holiday themes and people to more complex scenes. As a result, her artwork appeals to consumers who are sophisticated, college educated, eco-friendly young women 16+ years, to mom’s, grandma’s, toddlers and small children. Keira is an ideal artist for today’s fashion-forward specialty and mass retailer who is looking to keep up with the trend of the rapidly growing niche of what has been coined eco-fashion. The added value for Keira’s conscientious consumers is that she will be donating a percentage of each licensed product’s sale to the Save Darfur Coalition.

Keira’s artwork is inspired by her unique life experiences, including her childhood on Guam, years in Hawaii, San Francisco (where she received a psychology degree), Detroit (where she graduated from Law School) and most recently her life as a mom of three in the New York metropolitan area. Since beginning to market her artwork she has been extraordinarily busy; her unique cut-paper family portraits have been in high demand (via commissioned work), she’s transformed her artwork into a line of note cards, participated in various exhibitions (garnering significant favorable comment) and most recently was chosen to create artwork on a 3 foot duck statue for a large county park in Verona, New Jersey. The duck will be displayed from September through November 2008 in Verona Park and then auctioned off for charity.

Danielle Foley, President of Foley Marketing Advisors said, “I decided to represent Keira’s artwork because of it’s extraordinary marketability for licensing applications within the broad stationery category (i.e. note cards, calendars, greeting cards, journals, notebooks, planners, photo albums, etc…) as well as the toddler and children’s apparel and accessory categories. Keira’s artwork creates smiles, conversations and now a fantastic licensing program which I’m proud to represent.”

About Keira Boertzel-Smith
For more information on Keira and to view some of her artwork, you can visit her website:

About Foley Marketing Advisors
Foley Marketing Advisors specializes in helping small businesses grow by developing the most cost effective and efficient marketing, public relation and licensing programs. From a simplistic one page sell sheet to launching a full-scale public relations, marketing or licensing program, their goal is simple...Achieve your objectives within your budget and exceed all expectations. To learn more about Foley Marketing Advisors, please visit them at: or call us at (973) 632-9170.

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Foley Marketing Advisors
Danielle Foley

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