Business901 Launches New Program Referrals for Nonprofits

Indianapolis, IN, July 25, 2008 --( Joe Dager, owner of Business901 in Fort Wayne, IN has just launched a new nonprofit program called Referrals For Nonprofits. This program enables nonprofit organizations to create a step-by-step, documented referral marketing program customized through coaching to their target market. Develop marketing tools, letters, and offers that will help you generate new clients. Devise a precise strategy for making referrals your core new tool for developing not only donors but volunteers as well.

The uniqueness of this program is that it takes the best Referral Marketing System developed by Duct Tape Marketing author John Jantsch and combines it with an authorized Duct Tape Marketing Coach, Joe Dager. "The principles are outlined in a 7-step process that will communicate the basic understanding on how to apply the Referral Flood program to a nonprofit organization. It offers several tips and tricks that will immediately jump-start a referral marketing program," says Dager. This guide can be downloaded for a limited time at

But why, if referral is such a great way to go, why doesn't every organization in the world jump right on top of the band wagon and take full advantage of this obvious tool? The number one reason that organizations don't use referrals to grow is the belief that clients and other organizations are already or will not do it. The simple fact is that it does not happen without a system. It takes a system and the system can be the hard part, it could take years and cost a small fortune to figure out just the right combinations that make plans work. The development of an referral system will provide consistent long-term growth. The 4 week program provides valuable material but the implementation of the program is the key.

Week by week schedule:
Week 1 -- Introduction, goal setting and action plan for the program.
Week 2 -- Define Target Referral Market and Ideal referral client.
Week 3 -- Create core referral message, offer and referral education system.
Week 4 -- Create referral marketing tools and follow-up system and implementation action steps.

Dager has been working with small businesses and nonprofits for over 30 years. His marketing strategies and principles have worked for many companies. Now, his affiliation with Duct Tape Marketing has allowed him to stay on the cutting edge of technology and a national perspective of what is what is and is not working.

The Funding Your Nonprofit blog is a gateway to the Business401Nonprofit program which Referrals for Nonprofits is part of. The total program offers nonprofits a completely different method on developing long-term funding and performance strategies. “It is practically a turnkey system,” says Dager. “The system is perfect for those who are frustrated with the typical methods of obtaining volunteers and fundraising. This system will help organization establish a proven marketing system with supporting organizational structure to make it work.”

“It gives a nonprofit a step by step approach for developing their partners and relationships. It does not take the personal side away, it just answers the question, what should I do next?” said Dager. He also added: “We expanded the initial offering of this program to include the implementation of the principles taught throughout the course. The realization that you can spread your message effectively through permission based marketing is a surprise to many of them.”

About Business901
Business901,, uses proven methodologies to enable its customers to build applications in a very short amount of time. The result is increased development speed, higher customer satisfaction and decreased time. Utilizing this method, you spend your time on the need versus the plan. The simplicity of a single flexible model will create clarity for your staff and as a result better execution.

Joseph T. Dager
Fort Wayne, IN 46845