Slowing Home Sales Results in Creative Combustion
In a declining market, two unlikely forces come together and create an innovative approach to marketing real estate. It’s no secret that typically builders and agents are usually at odds with one another. Historically builders have felt that they did not need representation from a Realtor in order to sell their homes.
Taylor, a specialist in the restoration of historic homes, is a true craftsman, whose attention to detail and level of expertise has found expression in his latest offering, an upscale, authentic American Foursquare nestled in the heart of one of Green Hills’ most affluent neighborhoods.
For this unique property, Taylor knew he would need a creative marketing approach, and at first drew a blank.
Enter agent Marcie Sweet from Keller Williams. It is no secret that builders and agents are often at odds – in the past, builders have felt that they did not need the representation of a Realtor to sell their homes. Sweet, however had cut her teeth in the building industry for some 10 years, and understood the current inventory dilemma facing many local builders.
Sweet knew immediately that marketing such a rare property would require an equally unique marketing approach. Sweet recommended a video but knew it would have to stand out and be unlike the typical virtual tour. Sweet knew her client was a songwriter/artist, and had a creative side, so she asked him to help write a film that featured the house. Taylor declined. The next morning Taylor called Sweet and said, “Get your camera and come over...don’t ask questions.” Within a few days, Taylor and Sweet had written, directed, produced and edited the final product.
Marrying themes of “American Tradition,” with the feeling of “Coming Home,” the video entitled, P.S. And You Will Come Home, is the result of their collaboration.
“Our research tells us this video is one-of-a-kind for real estate marketing,” says Sweet.
See video and more information at marciesweet.com