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AccuWeather, Inc.

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AccuWeather.com(R) Experiences Record-Breaking June Traffic


Top Weather Provider Reports Site Traffic as New Data Sources Make Forecasts Even More Accurate.

State College, PA, July 25, 2008 --(PR.com)-- AccuWeather.com and AccuWeather.com Mobile(TM) both set new monthly traffic records in June for the number of page views, as improvements to the AccuWeather Forecast Engine(TM) are making the most accurate forecasts on the Web even more accurate.

On the wired web, AccuWeather.com had 150 million page views in the month of June which eclipsed the old record set in January 2008. Comparing the first half of 2007 to 2008, this traffic demonstrates a 50 percent increase in unique visits to the ad-supported Web site. This is more than ten times faster than the growth of the current digital media universe which is growing at the rate of 4 percent.

AccuWeather.com Mobile also smashed page view records in June, with 46 million cell phone page views, breaking the record of 35 million set the month before.

"We are always looking to deliver the best weather content and the best user experience out there," said AccuWeather.com Senior Vice President of New Media Jim Candor. "This booming growth signals the value of AccuWeather forecasts, delivering not only the most-accurate weather, but the best weather information."

As the World's Weather Authority(TM), AccuWeather supplies consumers with localized 15-Day forecasts, Hour-by-Hour(TM) conditions, patented AccuPOP(TM) Probability of Precipitation forecasts and unique health indices.

This increase in traffic is supported by developments in the AccuWeather Forecast Engine(TM) that powers the core of AccuWeather.com forecast data with proprietary computer algorithms. The result of more than 30 years of research, the Forecast Engine is continuously improved to make the most accurate forecasts even more accurate. AccuWeather is now incorporating additional data from many partners into the Forecast Engine, including:

- Mesonet data - A consolidated source of weather readings, Mesonet data provides information from 10,000 state, government and home reporting stations across North America and Western Europe.
- Lightning data - With even more lightning data entering the AccuWeather Forecast Engine, current conditions reports more reliably distinguish the difference between passing showers and thunderstorms.

All of these improvements, combined with many more in the works, make AccuWeather forecasts even more dependable. The more information that can be entered into the Forecast Engine, the better AccuWeather can verify conditions and weed out discrepancies.

"Our goal is to assure AccuWeather.com forecasts remain the most accurate and the most reliable," Candor remarked. "Utilizing additional data sources and vetting them against our algorithms results in the most accurate forecast out there."

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Contact Information
AccuWeather, Inc.
Kate Wotring
814-237-0309
Contact
www.accuweather.com
385 Science Park Rd.
State College, PA 16803

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