New York, NY, July 25, 2008 --(PR.com
)-- Direct Agents, Inc. would like to announce the broadcast of its Townhall interview with WebmasterRadio.FM. Last week WebmasterRadio.FM ‘s Daron Babin interviewed Direct Agents’ Executive Director, Dinesh Boaz and AccuQuote’s VP of Marketing and Business Development, Sean Cheyney, about their collaboration on the “AccuQuote Affiliate Program.”
Direct Agents, Inc., an interactive advertising agency, and AccuQuote, an established leader in providing term life insurance quotes to people in the United States, began their work together in 2005 when Direct Agents developed a vision for increasing AccuQuote’s volume of new applicants. A few years into the relationship, AccuQuote felt the need for a premier firm to exclusively manage its online lead generation efforts. Mr. Cheyney, a veteran affiliate marketer, was working with many of the web’s top online affiliate networks and agencies; however he selected Direct Agents for the task because of their dedication and commitment to success. By coordinating its affiliate marketing efforts with one agency, AccuQuote’s goal was to improve overall lead quality and maintain a strong lead-to-qualified application rate. As far as affiliate networks go, said Mr. Cheyney, “Direct Agents is the best company to work with.” As a result, the AccuQuote-Direct Agents Affiliate program began in early 2008.
“Why not go to a trusted partner like Direct Agents, instead of doing it ourselves?” explained Mr. Cheyney during the interview. The AccuQuote affiliate program was the next logical step in their relationship with Direct Agents. Direct Agents offers AccuQuote a comprehensive affiliate management technology solution along with a team of media buyers and account managers to maintain quality and growth. Moreover, the Direct Agents’ system provides AccuQuote with a program which allows for visibility and access to its publishers. By maintaining and monitoring who comes through on the program, AccuQuote has the ability to accept or reject would-be publishers as they see fit. In addition, AccuQuote can develop creative messaging to publishers based on their specific demographic information. This creative style of cooperative management – combined with a competitive publisher CPA – continues to enhance the AccuQuote affiliate program’s success.
About Direct Agents: Direct Agents, an Inc 5,000 company, is a leading full-service interactive advertising agency specializing in performance marketing, affiliate management, media buying, and search engine optimization. Direct Agents achieves success for its clients through strategic media planning, execution, and evaluation of customized campaigns. http://www.directagents.com
About AccuQuote: AccuQuote is a leading provider of term life insurance policies in the U.S. Named one of the best companies on the web by Forbes.com, they provide affordable insurance rates by comparing thousands of life insurance policies from dozens of top-rated carriers. The site provides an easy-to-navigate form, and within a few short clicks consumers are presented with the best life insurance policies the web has to offer. To learn more, go to http://www.accuquote.com
About WebmasterRadio.FM: WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. To view transcripts of the interview, please go to: http://www.webmasterradio.fm/Town-Hall-Meetings/Accuquote-Affiliate-Program.html