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San Diego Cash Register

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O’Neill Clothing Grows with Retail Pro POS Software

San Diego, CA, July 26, 2008 --( SDCR Business Systems announced today that it has signed a contract for two additional outlet stores for its client O’Neill Surf Shop, whose flagship store opens this month in Anaheim’s GardenWalk. O’Neill originally approached SDCR for a POS solution to manage the rollout of their brick-and-mortar stores. The new O’Neill stores, which will open later this year, will feature Retail Pro Point-of-Sale (POS) software. O’Neill Surf looks forward to continued improvements in their inventory management, customer experience, and reporting capabilities with Retail Pro. In addition, SDCR will provide a custom portal that imports O’Neill’s purchase orders to its Full Circle application.

SDCR Business Systems is the Southern California certified reseller for Retail Pro software, which is the dominant POS software chosen by surf, skate, and other action-sports retailers. Matt Richardson, President and CEO of SDCR Business Systems, said, “We are very excited to help a company like O’Neill expand its retail operations with Retail Pro. O’Neill is a world leader in its industry and SDCR looks forward to growing with them while continuing its dominance in the action-sports vertical.”

In addition to O’Neill Surf, other high-profile brands in the industry using the Retail Pro software include Hurley, No Fear, Lost, Oakley, Jack’s Surfboards, and Catalyst.

About O’Neill
Around 1952, Jack O’Neill opened the first surf shop in a garage across the Great Highway in Ocean Beach, San Francisco. There he sold his first wet suits, a few vests he made from gluing together pieces of closed cell foam. When the vests started selling, Jack decided to go into the wet-suit business. By 1980, Jack O'Neill's surf shop had become a dominant leader in the global wet-suit market and had become a leader in beach sportswear in the U.S., Japan, and Europe. In 1985, having run Team O'Neill for years and having coordinated the company’s operations in Europe and Japan, Jack’s son Pat O’Neill assumed the CEO position, freeing Jack to surf, sail, and work at a variety of environmental projects.

About Retail Pro
Retail Pro is one of the world’s most renowned providers of merchandising software for retailers. Originally developed in the mid 1980s, Retail Pro has emerged as the premier global store operations solution. Whether a business has one store or thousands, Retail Pro is frequently the solution of choice because of its scalability, ease of use, and affordability. Retail Pro software solutions manage billions of transactions annually in more than 35,000 store locations in 73 countries and in 18 different languages.

About SDCR Business Systems
With experience and dedication to the POS system and cash register industry since 1967, SDCR is a leading POS solution provider for local, regional, and national businesses. Headquartered in Southern California, SDCR is a certified reseller for Retail Pro software and a provider of Aloha POS software. SDCR is a Radiant Systems Gold Elite Business Partner and has been a longtime business partner with both NCR and IBM. SDCR is a full-service POS company offering software, hardware, help-desk support, and on-site hardware maintenance.

For more information, contact:
Chris Sanner
Phone: 949-707-1455

Contact Information
San Diego Cash Register
Chris Sanner

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