YOBY Introduces a New Approach to Financial Literacy for Families and Schools
YOBY is a European educational platform that helps families and schools develop healthy financial habits through play. Designed with children's safety and GDPR compliance at its core, the platform transforms financial literacy into a collaborative adventure accessible to everyone.
Aci Bonaccorsi, Italy, September 17, 2026 --(PR.com)-- YOBY is a new European educational platform that helps families and schools build healthy financial habits through play.
Talking about money is one of the most important conversations within a family, yet it is often one of the most difficult to start. YOBY combines gameplay, exploration and collaborative learning to help children and parents discover financial concepts together in a natural and engaging way.
Designed for families with children between approximately 6 and 14 years old, as well as primary and lower secondary schools, YOBY transforms financial education into an interactive adventure. Instead of traditional lessons, families explore a shared virtual world, meet memorable characters, complete educational quests and learn practical concepts such as saving, planning and responsible decision-making through everyday experiences.
Schools can use YOBY free of charge. Teachers can create classes, assign educational activities and follow students' progress using dedicated educational tools designed to complement classroom learning while keeping the experience enjoyable and accessible.
Safety has been a core principle since the beginning of the project. YOBY has been designed specifically for children rather than adapted from platforms intended for adults. The platform includes parental controls, restricted interactions, privacy-by-design principles and strict compliance with the European General Data Protection Regulation (GDPR). Family data is never sold or used for advertising purposes.
The project was founded by Ricardo Antonio Piana and Stefano Lupicano, who believe that financial education should become a natural part of family life instead of an occasional lesson. Their vision is to create a safe digital world where children, parents and schools can learn together through meaningful play.
YOBY follows a free-to-play model. Families can start using the platform at no cost, while optional premium subscriptions unlock additional game content and educational experiences. Schools will continue to have access to the educational platform free of charge, ensuring equal opportunities regardless of budget.
The first public release includes multiple game environments, educational activities, collectible items and collaborative family progression. Future updates will continue expanding the platform with new educational content, characters and experiences while remaining focused on safety, accessibility and meaningful learning.
For more information, visit: yoby.fun
Talking about money is one of the most important conversations within a family, yet it is often one of the most difficult to start. YOBY combines gameplay, exploration and collaborative learning to help children and parents discover financial concepts together in a natural and engaging way.
Designed for families with children between approximately 6 and 14 years old, as well as primary and lower secondary schools, YOBY transforms financial education into an interactive adventure. Instead of traditional lessons, families explore a shared virtual world, meet memorable characters, complete educational quests and learn practical concepts such as saving, planning and responsible decision-making through everyday experiences.
Schools can use YOBY free of charge. Teachers can create classes, assign educational activities and follow students' progress using dedicated educational tools designed to complement classroom learning while keeping the experience enjoyable and accessible.
Safety has been a core principle since the beginning of the project. YOBY has been designed specifically for children rather than adapted from platforms intended for adults. The platform includes parental controls, restricted interactions, privacy-by-design principles and strict compliance with the European General Data Protection Regulation (GDPR). Family data is never sold or used for advertising purposes.
The project was founded by Ricardo Antonio Piana and Stefano Lupicano, who believe that financial education should become a natural part of family life instead of an occasional lesson. Their vision is to create a safe digital world where children, parents and schools can learn together through meaningful play.
YOBY follows a free-to-play model. Families can start using the platform at no cost, while optional premium subscriptions unlock additional game content and educational experiences. Schools will continue to have access to the educational platform free of charge, ensuring equal opportunities regardless of budget.
The first public release includes multiple game environments, educational activities, collectible items and collaborative family progression. Future updates will continue expanding the platform with new educational content, characters and experiences while remaining focused on safety, accessibility and meaningful learning.
For more information, visit: yoby.fun
Contact
YOBY
Ricardo Antonio Piana
+393911370956
yoby.fun
Ricardo Antonio Piana
+393911370956
yoby.fun
Contact
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