GWM Hyde Park Opens Its Doors, Bringing a Personal Approach to Modern Motoring
Privately owned GWM Hyde Park combines the full GWM brand portfolio with decades of automotive experience and a renewed focus on customer relationships.
Johannesburg, South Africa, October 13, 2026 --(PR.com)-- Privately owned dealership combines decades of automotive experience, transparent pricing and a commitment to personal service.
GWM Hyde Park is officially open at 348 Jan Smuts Avenue, bringing together the GWM stable of P-Series, HAVAL, ORA and TANK, with WEY soon to follow, under one privately owned dealership.
Behind the new name is a familiar face in South African motoring.
GWM Hyde Park is owned by Bradley Scorer, whose automotive career spans dealership management, ownership and senior executive leadership. The opening represents something of a homecoming for Scorer, whose management career began at the original Arnold Chatz Cars in Hyde Park, part of a family motor industry history stretching back more than four decades.
He later spent seven years leading Arnold Chatz Cars Constantia Kloof, earning multiple Dealer of the Year and aftersales accolades. His career also includes senior executive leadership within one of South Africa's largest listed automotive retail groups.
"Opening GWM Hyde Park feels like coming full circle," says Scorer. "This is where a big part of my journey started, so returning with a dealership of my own and an exciting group of brands behind us is incredibly special."
A personal approach to modern motoring
While the showroom is new, the philosophy is straightforward: know your customers, understand their needs and build relationships that extend beyond the sale.
GWM Hyde Park aims to simplify the buying and ownership experience, from vehicle selection and finance to registration, custom fitments and ongoing aftersales support.
"People have more choice than ever when buying a vehicle, but the dealership experience still matters enormously," says Scorer. "Being privately owned allows us to keep that personal touch at the centre of our business. We want customers to know who they're dealing with and trust that we'll be there long after they've driven off the showroom floor."
The price you see is the price you pay
Transparency is central to the dealership's approach, with its sales strategy built around one principle: "The price you see is the price you pay."
Advertised vehicle prices will not be followed by unexpected dealership administration or on-road charges, ensuring customers understand what they're paying from the outset.
"We don't believe customers should reach the end of a deal and suddenly face additional charges," says Scorer. "Transparency builds trust, and that starts with the very first conversation."
An experienced team, committed to service
Scorer has assembled an experienced management team, selecting individuals with proven industry track records who share his commitment to customer relationships and exceptional service.
New Car Sales Manager Candice Ribeiro brings extensive experience, having earned multiple New Car Sales Manager of the Year accolades over the past five years with her previous brand.
Leading the aftersales operation is Yusuf Kasodjee, whose extensive technical and service experience is supported by multiple awards recognising technical excellence and customer service.
Together, the team will deliver a comprehensive ownership experience, encompassing new and quality pre-owned vehicle sales, finance, servicing, genuine parts and ongoing aftersales support.
"Selling a vehicle is the beginning of the relationship, not the end," says Scorer. "Our measure of success will be whether customers return and feel confident recommending us to family and friends."
A legacy of motoring experience
Scorer's passion for motoring extends beyond dealership ownership. With a family history deeply rooted in automotive retail, he has built expertise across sales, operations, aftersales and franchise management.
A lifelong motorsport enthusiast and former National Endurance Series champion, his connection to the industry reaches well beyond the showroom.
An established brand with a fresh approach
While GWM Hyde Park is new, GWM itself has been part of South Africa's motoring landscape for more than 19 years, establishing a strong local presence and loyal customer base.
The manufacturer continues to expand its offering across SUVs, bakkies, premium off-road vehicles and new-energy products.
For Scorer, this provides the ideal combination: the backing and stability of an established global automotive brand, paired with the accountability and personal service of an independently owned dealership.
GWM Hyde Park welcomes customers to experience this approach firsthand at its new showroom at 348 Jan Smuts Avenue, Craighall, Johannesburg.
GWM Hyde Park is located at:
348 Jan Smuts Avenue
Craighall, Johannesburg
2024
Customers can visit the dealership for new and pre-owned vehicle sales, test drives, servicing, parts and aftersales support.
Website: www.gwmhydepark.co.za
Telephone: 010 591 8700
Media Enquiries
Candice Scorer
Marketing and Communications Representative
candice@cs-consulting.co.za
GWM Hyde Park is officially open at 348 Jan Smuts Avenue, bringing together the GWM stable of P-Series, HAVAL, ORA and TANK, with WEY soon to follow, under one privately owned dealership.
Behind the new name is a familiar face in South African motoring.
GWM Hyde Park is owned by Bradley Scorer, whose automotive career spans dealership management, ownership and senior executive leadership. The opening represents something of a homecoming for Scorer, whose management career began at the original Arnold Chatz Cars in Hyde Park, part of a family motor industry history stretching back more than four decades.
He later spent seven years leading Arnold Chatz Cars Constantia Kloof, earning multiple Dealer of the Year and aftersales accolades. His career also includes senior executive leadership within one of South Africa's largest listed automotive retail groups.
"Opening GWM Hyde Park feels like coming full circle," says Scorer. "This is where a big part of my journey started, so returning with a dealership of my own and an exciting group of brands behind us is incredibly special."
A personal approach to modern motoring
While the showroom is new, the philosophy is straightforward: know your customers, understand their needs and build relationships that extend beyond the sale.
GWM Hyde Park aims to simplify the buying and ownership experience, from vehicle selection and finance to registration, custom fitments and ongoing aftersales support.
"People have more choice than ever when buying a vehicle, but the dealership experience still matters enormously," says Scorer. "Being privately owned allows us to keep that personal touch at the centre of our business. We want customers to know who they're dealing with and trust that we'll be there long after they've driven off the showroom floor."
The price you see is the price you pay
Transparency is central to the dealership's approach, with its sales strategy built around one principle: "The price you see is the price you pay."
Advertised vehicle prices will not be followed by unexpected dealership administration or on-road charges, ensuring customers understand what they're paying from the outset.
"We don't believe customers should reach the end of a deal and suddenly face additional charges," says Scorer. "Transparency builds trust, and that starts with the very first conversation."
An experienced team, committed to service
Scorer has assembled an experienced management team, selecting individuals with proven industry track records who share his commitment to customer relationships and exceptional service.
New Car Sales Manager Candice Ribeiro brings extensive experience, having earned multiple New Car Sales Manager of the Year accolades over the past five years with her previous brand.
Leading the aftersales operation is Yusuf Kasodjee, whose extensive technical and service experience is supported by multiple awards recognising technical excellence and customer service.
Together, the team will deliver a comprehensive ownership experience, encompassing new and quality pre-owned vehicle sales, finance, servicing, genuine parts and ongoing aftersales support.
"Selling a vehicle is the beginning of the relationship, not the end," says Scorer. "Our measure of success will be whether customers return and feel confident recommending us to family and friends."
A legacy of motoring experience
Scorer's passion for motoring extends beyond dealership ownership. With a family history deeply rooted in automotive retail, he has built expertise across sales, operations, aftersales and franchise management.
A lifelong motorsport enthusiast and former National Endurance Series champion, his connection to the industry reaches well beyond the showroom.
An established brand with a fresh approach
While GWM Hyde Park is new, GWM itself has been part of South Africa's motoring landscape for more than 19 years, establishing a strong local presence and loyal customer base.
The manufacturer continues to expand its offering across SUVs, bakkies, premium off-road vehicles and new-energy products.
For Scorer, this provides the ideal combination: the backing and stability of an established global automotive brand, paired with the accountability and personal service of an independently owned dealership.
GWM Hyde Park welcomes customers to experience this approach firsthand at its new showroom at 348 Jan Smuts Avenue, Craighall, Johannesburg.
GWM Hyde Park is located at:
348 Jan Smuts Avenue
Craighall, Johannesburg
2024
Customers can visit the dealership for new and pre-owned vehicle sales, test drives, servicing, parts and aftersales support.
Website: www.gwmhydepark.co.za
Telephone: 010 591 8700
Media Enquiries
Candice Scorer
Marketing and Communications Representative
candice@cs-consulting.co.za
Contact
GWM Hyde Park
Candice Scorer
010 591 8700
www.gwmhydepark.co.za
Candice Scorer
010 591 8700
www.gwmhydepark.co.za
Contact
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