Mumbai, India, August 04, 2008 --(PR.com
)-- Sapna Sood Gupta, Founder & Owner of Sapna Jewels has innovated a business model that merges old world craftsmanship with cutting edge networking.
‘Sapna Jewels’ is a Mumbai, India based firm that specializes in “made to order” fine diamond jewellery at affordable prices. When Sapna was looking to expand her business she initially thought about using all the traditional methods of marketing such as sending out mailers, taking part in jewellery exhibitions and hoping for positive word of mouth references.
Being computer savvy and a part of the social networking phenomenon sweeping the world, Facebook, this 29 year old entrepreneur decided to leverage this platform to her advantage. She set up a Facebook ‘group’ for her company and then using Facebook’s built in advertising mechanism, released a series of ads aimed at women in her key markets of India, Pakistan and the Middle East.
The ads were an instant hit and in the first 2 months the membership on her group had swollen to nearly 700 women. Working women, bollywood starlets, corporate high fliers, and social butterflies were all signing up. From the first month itself she had orders coming in from across the subcontinent, neighbouring Pakistan and the Middle East.
Of course her fabulous jewellery helped. But this young lady had left nothing to chance. She had already set up a crisp website alongside, providing information about her services and had all her catalogues online, ready to be downloaded.
Says Sapna, "The women who are joining my group love the fact that they can access my catalogues right from the comfort of their PC. They can then discuss design changes via email or phone calls and make payments via credit cards and online bank transfers".
Indeed, her savvy marketing is slowly but surely helping change the way women are choosing to select and buy their diamond jewellery. Earlier, they would have to set aside time to browse through local shops and jewellers in crowded by lanes, haggle over pricing and yet not walk away confident of having bagged a good deal.
“When prospective clients view our online catalogues, all they have to do is send in the product codes of the designs of their choice and within 1 business day they receive a detailed breakup clearly indicating the making charges, gold charges, diamond & other assorted charges,” says Sapna.
Sapna realised that the women of today want better service, more choice, convenience to shop on their own time and above all honesty. Sapna Jewels with its innovative and transparent process is attempting to provide a more pleasurable, and honest buying experience to its clients.