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Channel Intelligence, Inc.

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Channel Intelligence to Support buySAFE Bonded Shopping Network

Orlando, FL, August 02, 2008 --( buySAFE, Inc. announced today its selection of Channel Intelligence (CI) as a Product Syndication integrator for the buySAFE Bonded Shopping Network (BSN). This relationship enables the premier retailers using CI’s SellCast™ Retailer Solutions the ability to list their products on the Bonded Shopping Network. The BSN is the first online advertising network that brings together shoppers interested in risk-free shopping with merchants seeking a risk-free way to advertise online.

The combination of the hundreds of millions of SKUs across CI’s merchants with the unique power of the BSN to direct shopper traffic creates two major shifts in the market. First, CI merchants can now select a channel with millions of new shoppers and, second, buySAFE shoppers will now have easy access to a enormous selection of inventory from many of the most recognized brands online in an entirely risk-free shopping environment.

buySAFE has established itself as the world leader in risk-free shopping through its Bonded Merchant program. The buySAFE Seal on qualified merchants' websites tells shoppers that they are dealing with the most trustworthy and reliable merchants. buySAFE backs this endorsement with a comprehensive bond guarantee. The buySAFE Seal identifies Bonded Merchants to shoppers almost one hundred million times each month, which in turn helps Bonded Merchants to enjoy 5-15% higher conversion rates.

The Bonded Shopping Network expands buySAFE’s position as the leader in risk-free commerce. The BSN is comprised of the buySAFE Shopping Advisor™, a revolutionary desktop shopping application which makes shopping online completely safe and secure, buySAFE’s own shopping engine (, and several other popular Internet shopping destinations. Bonded Merchants enjoy the benefits of a risk-free, cost per sale fee structure on the BSN.

“We are thrilled to work with Channel Intelligence,” said Steve Woda, Co-founder and SVP of buySAFE. “Many of the web’s most successful online merchants trust Channel Intelligence to help ensure the growth and success of their businesses. Given buySAFE’s value proposition of connecting shoppers who want risk-free shopping with the best merchants on the web, it was an obvious choice for buySAFE and CI to align.”

“The BSN provides our customers with a secure and innovative way to reach consumers, so we are thrilled by this new relationship,” said John Gaset, VP and GM, SellCast Services for CI. “Working with buySAFE will make it easier for shoppers to find the product they want, from the retailers they can trust. We pride ourselves on aligning our services with companies that help ensure success for our customers and our relationship with buySAFE is a great example of that.”

About buySAFE, Inc.
buySAFE, Inc. enables safe, reliable and risk-free online shopping. Backed by the strength of its bonding partners Liberty Mutual, Travelers, and ACE, buySAFE certifies online merchants to ensure they are reliable and trustworthy, continuously monitors their performance, and guarantees shoppers’ purchases with a bond guarantee up to $25,000. The launch of the BSN solidifies buySAFE’s leadership in ecommerce trust and security. For more information, visit or email

About Channel Intelligence
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Hardware, Tools, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world’s best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at

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Channel Intelligence Inc.
Joy Lee

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