Tenet Partners Names Sean Folan President and Managing Partner
Veteran brand strategy and marketing leader will guide Tenet's expansion into brand value growth consulting, building on firm's award-winning heritage
New York, NY, November 09, 2026 --(PR.com)-- Tenet Partners, the brand consultancy, today announced Sean Folan has been appointed president and managing partner. Sean will set the firm's strategic direction and lead operations, guiding and growing Tenet’s ability to empower clients to measure, manage and grow the impact and value of their brands and organizations.
Sean reports to Hampton Bridwell, CEO, and will lead Tenet's management team. He has collaborated with the Tenet team for nearly ten years as a key senior leader. Most recently, over the past nine months, he has worked with firm leadership to build its brand value growth offering.
“We’re excited to expand Sean’s role and have his vision lead us to our future. Sean knows Tenet, our clients and our people, and he has spent three decades connecting brand to business results,” said Bridwell. “As more leadership teams ask what their brand is worth and how to grow that value, he is the right leader to bring our strategy, creative and valuation capabilities together for them.”
From brand building to brand value growth
Sean's appointment marks Tenet's shift toward more strategic brand consulting focused on brand value growth. The firm's new core offering, Brand Value Growth Management, helps C-level executives treat brand as a financial asset to be measured, explained, grown and sustained. It is powered by Corebrand, a Tenet Partners platform that values brands and pinpoints the drivers behind that value.
The evolved focus builds directly on Tenet's historical strengths in brand strategy, portfolio optimization, architecture, nomenclature, identity, activation and governance. The approach pinpoints where and how value is gained or lost. Tenet's brand teams are then able to turn those insights into the strategies, expressions and experiences that move the needle and create sustained value for clients.
“Brand has always been one of the most valuable assets a company owns, but it's rarely managed like one,” said Folan. “Tenet has helped clients build enduring brands for more than 50 years. Now we can show leadership teams exactly what those brands are worth, what drives their value, and how to grow each, delivering the strategy and creative work that makes the growth tangible and sustainable. I'm excited to lead this team into that next chapter.”
About Sean Folan
Sean brings more than 30 years of leadership in strategic brand marketing, combining the analytical rigor of McKinsey & Company and a Harvard MBA with the brand-building discipline of Procter & Gamble. His experience spans brand strategy, research, creative, advertising, omnichannel marketing, organizational transformation and marketing operations. He has partnered with market leaders to build brands and accelerate growth in categories such as healthcare and life sciences, aerospace, consumer packaged goods, financial services, telecommunications, higher education, philanthropy and government.
About Tenet Partners
Founded 50 years ago and headquartered in New York City, Tenet Partners is one of the leading brand firms in the United States. Tenet operates at the intersection of insight and foresight, giving business leaders and marketers the power to bridge to new futures through imagination and creativity. With predictive techniques that span research, analytics, strategy, design and digital, Tenet helps its clients dimensionalize the businesses they’re building to capitalize on new opportunity and turn visions into reality. www.tenetpartners.com
About Corebrand
Corebrand, a Tenet Partners platform, combines ISO 10668-aligned brand valuation with AI-powered reputation intelligence and strategic foresight, giving leadership teams a continuous view of what their brand is worth, what drives that value and where to invest for growth, tracked through a Brand Strength Score. The platform draws on a library of more than 500 corporate brands and 35 years of brand survey data, and delivers tailored briefings for CMOs, CEOs, CFOs and CSOs. www.corebrand.ai
Sean reports to Hampton Bridwell, CEO, and will lead Tenet's management team. He has collaborated with the Tenet team for nearly ten years as a key senior leader. Most recently, over the past nine months, he has worked with firm leadership to build its brand value growth offering.
“We’re excited to expand Sean’s role and have his vision lead us to our future. Sean knows Tenet, our clients and our people, and he has spent three decades connecting brand to business results,” said Bridwell. “As more leadership teams ask what their brand is worth and how to grow that value, he is the right leader to bring our strategy, creative and valuation capabilities together for them.”
From brand building to brand value growth
Sean's appointment marks Tenet's shift toward more strategic brand consulting focused on brand value growth. The firm's new core offering, Brand Value Growth Management, helps C-level executives treat brand as a financial asset to be measured, explained, grown and sustained. It is powered by Corebrand, a Tenet Partners platform that values brands and pinpoints the drivers behind that value.
The evolved focus builds directly on Tenet's historical strengths in brand strategy, portfolio optimization, architecture, nomenclature, identity, activation and governance. The approach pinpoints where and how value is gained or lost. Tenet's brand teams are then able to turn those insights into the strategies, expressions and experiences that move the needle and create sustained value for clients.
“Brand has always been one of the most valuable assets a company owns, but it's rarely managed like one,” said Folan. “Tenet has helped clients build enduring brands for more than 50 years. Now we can show leadership teams exactly what those brands are worth, what drives their value, and how to grow each, delivering the strategy and creative work that makes the growth tangible and sustainable. I'm excited to lead this team into that next chapter.”
About Sean Folan
Sean brings more than 30 years of leadership in strategic brand marketing, combining the analytical rigor of McKinsey & Company and a Harvard MBA with the brand-building discipline of Procter & Gamble. His experience spans brand strategy, research, creative, advertising, omnichannel marketing, organizational transformation and marketing operations. He has partnered with market leaders to build brands and accelerate growth in categories such as healthcare and life sciences, aerospace, consumer packaged goods, financial services, telecommunications, higher education, philanthropy and government.
About Tenet Partners
Founded 50 years ago and headquartered in New York City, Tenet Partners is one of the leading brand firms in the United States. Tenet operates at the intersection of insight and foresight, giving business leaders and marketers the power to bridge to new futures through imagination and creativity. With predictive techniques that span research, analytics, strategy, design and digital, Tenet helps its clients dimensionalize the businesses they’re building to capitalize on new opportunity and turn visions into reality. www.tenetpartners.com
About Corebrand
Corebrand, a Tenet Partners platform, combines ISO 10668-aligned brand valuation with AI-powered reputation intelligence and strategic foresight, giving leadership teams a continuous view of what their brand is worth, what drives that value and where to invest for growth, tracked through a Brand Strength Score. The platform draws on a library of more than 500 corporate brands and 35 years of brand survey data, and delivers tailored briefings for CMOs, CEOs, CFOs and CSOs. www.corebrand.ai
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Tenet Partners
Jessica McHie
+1-212-329-3166
www.tenetpartners.com
Jessica McHie
+1-212-329-3166
www.tenetpartners.com
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