Lutterworth, United Kingdom, August 20, 2008 --(PR.com
)-- Lavendon Access Services, owner of the UK’s two largest rental companies, Nationwide Access and The Platform Company, has unveiled the new identity for their forthcoming merger.
The new name for the combined company will be Nationwide Platforms and will be launched throughout the UK on 3 November 2008.
The decision follows an extensive period of market research with customers of both companies. It became very clear that whilst customers rate both companies very highly the name was not that important so long as customers continued to experience excellent service levels.
A further non-customer brand awareness survey was undertaken to identify which names are most widely known in terms of powered access rental. Again, both names scored highly.
Andy Wright, Chief Executive of Lavendon Access Services commented “Reflecting both companies within the name is important as they both represent strong positions in the UK market. Finalising the new name is clearly a critical step in the merger process, which continues to progress well.
He continues “I believe Nationwide Platforms is a strong name which will support the birth of this new company and help to establish it as a World Class powered access rental organisation. We shall strive to continue to improve our service offering to our customers and to cement Nationwide Platforms as the undisputed market leader in the UK’s powered access market.”
Peter Douglas, Managing Director of Nationwide Platforms North noted, “I think we needed to ensure that we retained the two best brand names in the industry whilst bringing them into one business. Nationwide Platforms I feel does this. We have retained the Nationwide name as it has the history and is known by most powered access users, whilst the Platform Company’s reputation for service is first class”
Grant Woodward, Managing Director of Nationwide Platforms South added “With the experience and talents of two of the strongest teams in the business, Nationwide Platforms will offer an unrivalled combination of products and service, backed up by the most knowledgeable team in the UK.”
Lee Perry, Sales and Marketing Director, Lavendon Access Services is excited at the prospects for the future “The name represents what we do and where we do it! Both businesses have an exceptional market place presence and reputation. I am certain our customers will be delighted to know that equipment availability and service quality will be at the forefront of Nationwide Platforms; along with a name they recognise and know they can trust to deliver.”
Further details on the structure of Nationwide Platforms will be announced later this year as merger plans progress.
For further information regarding Lavendon Access Services please contact Liz Clarke. Tel: +44 (0)1455 558874 or email: email@example.com