Reardon Smith Whittaker Unveils Trade Show New Business Service

Lead Generation Firm’s “TSI” to Enhance New Business Development for Marketing Agencies on the Road.

Cincinnati, OH, September 10, 2008 --( The days of pens, tote bags and tchotchkes of all kinds may be numbered, thanks to a new program by lead generation and business development firm Reardon Smith Whittaker. A new service, Trade Show Impact (TSI) is designed to help well intentioned advertising and public relations firms make the most of their trade show experiences by streamlining new business efforts through RSW's signature pipeline approach.

TSI employs the same marketing-centric approach used by RSW in its long term new business development efforts that help agencies attract and convert prospects. TSI is a 3-month front-end/back-end programdesigned to strategically position agencies and engage prospects prior to, during, and after key industry trade shows. RSW develops compelling messaging for the agency, sets qualified meetings for clients during key shows, and then follows up as appropriate after the shows.

"We created this program in order for agencies to make the most of their
trade show experiences by maximizing new business development opportunities," RSW managing director Mark Sneider said. "All too often, we see companies fall flat at these events because they lack a solid brand story or a specific program that's compelling to new contacts and generates leads."

About RSW

The outsourced lead generator works with advertising, marketing and public
relations agencies throughout the United States with new business development efforts. In addition, RSW conducts ongoing surveys that gauge trends and provide tremendous business intelligence within the marketing industry. These are available for download at

Media Contact

Allison Brinkman
Eisen Management Group

Reardon Smith Whittaker/US
Allison Brinkman