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Heather Wightman with John R. Wood Realty, Inc. Enhances Her Website by Using IDX Broker

The custom IDX solution gives the account administrator complete control over the look and function of their site.

Eugene, OR, August 06, 2008 --( IDX, Inc. is please to add Heather Wightman with John R. Wood Realty, Inc. to its expanding list of real estate professional choosing to boost their websites with the addition of their customized IDX software. Operating out of Bonita Springs, Fla. Wightman aims to serve those looking for properties in the Naples, Bonita Springs, Estero, and Fort Myers areas by offering them access on her site to the thousands of home and property listings from both the Fort Myers MLS (FtMyers) and the MLS of Naples (Naples).

The addition of IDX Broker to her website allows her to present the listings to her potential clients in a simple and integrated format. The Internet Data Exchange (IDX) software works by extracting data on the details of the listings from both MLS’s and formatting it to be displayed seamlessly on the search and results pages of Wightman’s site. This process occurs automatically every day as listings are updated and saves Wightman time that she can then use to provide her clients with a more personalized buying experience.

An administrative log-in section allows Wightman to keep tabs on her website; traffic reports detailing which pages are being visited most frequently and updates on most recent leads as clients use the email updates signup tool. Along with these helpful administrative features, IDX Broker also offers complete user customization from the account administrator. By using a combination of CSS and wrappers, the administrator is in charge of the entire look of the site.

About Heather Wightman
“Thank you for choosing this site to view your luxury real estate options. My name is Heather Wightman, and I am a Realtor in southwest Florida for John R. Wood Realtors. I have been selling spectacular residences for over fifteen years. I am hoping you will find the perfect residence for you...whether it be to live in Florida full time, or just to make Florida your home away from home.”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

Contact Information
IDX, Inc.
Christina Anderson

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