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Greener Way to Speedy Data Capture at British Motor Show 2008

Borehamwood, United Kingdom, August 07, 2008 --( Seven of the world’s top Motor manufacturers at the British International Motor Show 2008, embraced a greener method of lead capture that delivered outstanding results throughout the exhibition using OnTAAP DataCapture. TAAP’s innovative DataCapture application collects potential customer’s details using handheld PDAs. During the 10 day exhibition, in excess of 25,000 leads were collected using this software, eliminating a costly paper trail that can be inaccurate and labour intensive.

TAAP’s DataCapture application is configured and branded for each exhibitor, enabling automatic communications (SMS, Email) to be sent out to the potential customer All leads collected are instantly available on the OnTAAP DataCapture website for exhibitors/fulfilment houses to action or view. An exhibitor also has the ability to keep track of the performance of their promotional staff via the website. TAAP’s DataCapture software can operate independently of an internet connection, data is fully encrypted on the PDA and leads uploaded when a connection is available. Kiosks versions were also available as a self service option for visitors.

Renault UK commented “We find it extremely easy to use the OnTAAP DataCapture application which ensures that we have a professional and very effective method of collecting our consumer data. As the application is custom built it supports all our requirements and is designed to send a request to the customers nearest or selected dealer. This is completed in real time, eliminating a paper trail and helping the environment as well.”

Kia Motors commented “With a flexible approach to the line of questioning dependant on the event we are attending and the real time nature of the delivery of leads and to the reporting function of the leads collected, TAAP enable us to send highly targeted leads to our fulfilment house for immediate brochure delivery and to our dealer network for test drive booking as soon as they are collected, which results in an improved customer/prospect experience of the Kia brand”

Paul George – TAAP Client Services Director commented “The British Motor Show really puts our DataCapture product to the test and it performed admirably with a lead captured every 10 seconds during the 10 days of the exhibition. Our PDA and Kiosk capture solutions have ensured our clients can respond quickly to each lead without the delay and administrative costs associated to the paper method.”

This method of data collection not only ensures instant communication with the customer but is also helping reduce the carbon footprint of each company that uses the system.


Media Contacts:
Louise Lawson
0208 387 1764

About TAAP
TAAP specialises in real time data solutions that allow companies to process their data in a real time, consistent and standardised manner within seconds from PDA, SMS, PC, Web, Flash, Sky TV as well as bespoke client specific channels.

This system of communication is simple to use saves time enhances the customer experience with efficient interaction can be configured to a clients requirements is environmentally friendly by reducing a companies’ paper trail.
Contact Information
The Application Airtime Provider
Louise Lawson
0208 387 1764

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