Schneider Associates Launches Mars Made’s New Game Room Product Line at the Internatonal Contemporary Furniture Fair in New York

Boston, MA, August 08, 2008 --( Schneider Associates (SA), a Boston-based public relations and marketing communications agency specializing in launching products, services, companies and communities, has been retained by Mars Made, a Boston-based company that specializes in contemporary game room furniture. Mars Made is launching a new line of billiards tables that allows pool aficionados to fully express their styles and personalities by bringing cutting edge styles and creativity to the game room.

Schneider Associates helped with promotional efforts and tradeshow support surrounding the International Contemporary Furniture Fair (ICFF), North America’s premier industry event for contemporary furniture design, where Mars Made introduced two models of contemporary high-end billiards tables. SA reached out to ICFF attendees from architectural and interior design firms as well as the media to generate awareness and visibility for Mars Made’s products.

Founded in 2008 by Andy Marsella and Justin Sirotin, Mars Made uses non-traditional material and hand-crafted components to create billiard and foosball tables, and will soon be releasing bubble hockey and poker table designs. “Schneider Associates provided us with a successful PR platform to generate initial brand awareness and create ‘buzz’ surrounding our presence at ICFF,” said Andy Marsella. “The recognition that SA helped us secure and the support they’ve provided us during the initial stages of our product launch have created a jumping off point for our company.”

About Schneider Associates
A full-service public relations and marketing agency, Schneider Associates ( represents a wide range of consumer, corporate, real estate, and public affairs clients. The agency specializes in Launch Public RelationsSM, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales. President and Creative Director Joan Schneider has written a book titled, New Product Launch: 10 Proven Strategies, available on The book provides a roadmap for brand teams to reexamine their launch practices.

About Mars Made
Mars Made is a Boston-based company founded in 2008 by experienced product development professionals Andy Marsella and Justin Sirotin. Focusing on developing innovative designs for game room furniture, Mars Made delivers contemporary game room furniture to meet the demands of individuals with exclusive, modern tastes.

Schneider Associates
Patrick Richardson