Buyers of market research asked to rate 100 suppliers across five industry categories. - October 06, 2011
After years of price pressure, additional price reductions across most MR segments are now unwarranted. - September 27, 2011
Less than half of all market research professionals measure the impact of social media -- with the majority relying upon incomplete metrics to quantify the impact of internet marketing programs. - March 24, 2011
Overall satisfaction of more than 100 market research suppliers measured and ranked. - March 17, 2011
Despite success, staffing and the retention of top-performing market research talent represent formidable challenges in 2011 - March 02, 2011
2010 report identifies Direction Research, Gartner, e-Rewards, and Sawtooth Software with the highest customer satisfaction scores among four industry segments. - August 17, 2010
Despite a difficult 2009, 43% of research organizations expect to hire in 2010. - February 22, 2010
New industry survey ranking leading market research suppliers reveals e-Rewards, SPSS, Ipsos, and IMS Health as the leaders in their respective research categories. - February 16, 2010
Scores of more than 60 leading market research suppliers are reported by their customers along six key satisfaction dimensions - August 11, 2009
During this the first half of the year, 56% of market research organizations laid off one or more employees. - August 03, 2009
Decreases driven in part by growing quality concerns among market research professionals - March 17, 2009
MarketTools, IMS Health, SPSS, and e-Rewards receive highest rankings in their category. - February 18, 2009
A 20 year trend of positive growth for the market research industry is likely coming to an end. - February 10, 2009
Customers of Forrester, e-Rewards, and Decision Analyst report the highest level of customer satisfaction among syndicated, online sample provision, and full service market research segments, respectively. - February 25, 2008
Up from 46% last year, 54% of all market research professionals now believe locating a portion of their staff overseas is an effective way to reduce costs--but with mixed satisfaction levels. - February 12, 2008
Easing the workload, market research professionals expect to hire more staff in 2008. - February 04, 2008
Eroding online survey rates jeopardize the research quality and business decisions made using online surveys, say industry professionals - May 07, 2007
Following only budgets, staffing in the market research industry has become a critical industry challenge with an increasing number of market research jobs to fill in 2007. And industry participants do not feel strongly that offshoring is a viable solution. - April 18, 2007
