Cary Mullen Confirms Affluent Shift to Leisure-Oriented Investments
Noted Mexico real-estate developer confirms recently cited trends that the affluent class is substituting material goods purchases with leisure-oriented investments.
Puerto Escondido, Mexico, January 10, 2011 --(PR.com)-- Cary Mullen, two-time Olympian and World Cup Champion skier, now the noted vacation resort developer today announced that the surge of sales for his Vivo Resorts development in Puerto Escondido, Mexico, confirms a recently cited trend that the affluent class are shifting investment and discretionary spending toward leisure and away from material goods, like expensive cars and jewelry.
Obtained through conversations with hundreds of prospective Vivo Resorts’ buyers over the course of 2010, Mullen identified a clear willingness to trade off traditionally popular material purchases in this segment for the opportunity to own resort property. Vivo Resorts record sales results in 2010 further confirm this trend.
Mullen’s 2010 observation aligns with a recently issued research report by Resonance Consultancy and the Luxury Institute indicating that, households with an average of $332K and net worth of $3.3 million consider that the most valued goods, services and experiences are not material in nature, but leisure-oriented pursuits. Conspicuous consumption is on the wane while conspicuous leisure is on the rise, according to the report, which cites extended time off work, exotic vacations and second homes as the highest ranked aspirations of the rich.
“Since this recession, people have had to reevaluate what is important to them. They have become more financially responsible,” said Cary Mullen. “Even affluent people are now being forced to make choices and I see them increasingly choosing meaningful, family-oriented experiences over spending on material goods.”
About Vivo Resorts: Founded by real estate developer and entrepreneur, Cary Mullen, Vivo Resorts is located 9 miles northwest of Puerto Escondido, Oaxaca on the southern Pacific Coast of Mexico. Geared towards successful individuals, families and retirees, the resort offers a high-quality, healthy, fun and enthusiastic environment. The area is easily accessible to most parts of the world as there is an international airport in Puerto Escondido and it is also only 60 miles from Huatulco International Airport. For more information visit www.vivoresorts.com.
About Cary Mullen: Cary Mullen is a two-time Olympian, World Cup downhill skiing champion, holder of the current world downhill speed record at 97mph, real estate developer and entrepreneur, acclaimed motivational speaker and author of the book “How to Win.” For more information, visit: www.carymullen.com.
###
Obtained through conversations with hundreds of prospective Vivo Resorts’ buyers over the course of 2010, Mullen identified a clear willingness to trade off traditionally popular material purchases in this segment for the opportunity to own resort property. Vivo Resorts record sales results in 2010 further confirm this trend.
Mullen’s 2010 observation aligns with a recently issued research report by Resonance Consultancy and the Luxury Institute indicating that, households with an average of $332K and net worth of $3.3 million consider that the most valued goods, services and experiences are not material in nature, but leisure-oriented pursuits. Conspicuous consumption is on the wane while conspicuous leisure is on the rise, according to the report, which cites extended time off work, exotic vacations and second homes as the highest ranked aspirations of the rich.
“Since this recession, people have had to reevaluate what is important to them. They have become more financially responsible,” said Cary Mullen. “Even affluent people are now being forced to make choices and I see them increasingly choosing meaningful, family-oriented experiences over spending on material goods.”
About Vivo Resorts: Founded by real estate developer and entrepreneur, Cary Mullen, Vivo Resorts is located 9 miles northwest of Puerto Escondido, Oaxaca on the southern Pacific Coast of Mexico. Geared towards successful individuals, families and retirees, the resort offers a high-quality, healthy, fun and enthusiastic environment. The area is easily accessible to most parts of the world as there is an international airport in Puerto Escondido and it is also only 60 miles from Huatulco International Airport. For more information visit www.vivoresorts.com.
About Cary Mullen: Cary Mullen is a two-time Olympian, World Cup downhill skiing champion, holder of the current world downhill speed record at 97mph, real estate developer and entrepreneur, acclaimed motivational speaker and author of the book “How to Win.” For more information, visit: www.carymullen.com.
###
Contact
Vivo Resorts
Bill Fallon
212-925-6900
www.vivoresorts.com
Bill Fallon
212-925-6900
www.vivoresorts.com
Contact
Categories