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Soho / Rogue Editorial

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Interest in Dove Evolution Continues with Behind the Scenes "Making Of" Video

Toronto, Canada, February 08, 2007 --(PR.com)-- The 75-second viral ad Dove “Evolution”, by Toronto’s Ogilvy & Mather took the world by storm after being released on YouTube this past October 2006, with over 4 million views on YouTube alone. As part of Dove’s Campaign for Real Beauty, the spot garnered incredible buzz both online and offline with tremendous worldwide attention from major media outlets. Much discussion was raised as to how the video was completed, along with questions on what software was used in the transformation of model.

Rogue Editorial’s Paul Gowan, the editor who oversaw the cutting of the Dove spot says, “The advertising community and general public are fascinated about how we did the execution, which prompted the ‘Making of Dove’ video.” He explains in the video the post production process that brought about the stunning visuals of the digitally altered face within a quick sequence of images that appear to be a single shot.

The behind-the-scenes video shows the collaboration between Paul Gowan at Rogue Editorial and Toronto’s well-respected post production house Soho with Ogilvy’s art director Tim Piper, along with commentary from the photographer Gabor Jurina and Vapor Music, who were responsible for the haunting and memorable melody. In less than five minutes, the “Making Of” explains to the viewer the process of taking the video footage from the shoot with hundreds of photographer’s stills from the off-line editing stage to the creation of the Photoshop-like software design used to ‘manipulate’ the model’s images through the crafty animation work by Soho’s Kevin Gibson. Soho’s FX team also include Flame artist Terry Rose, Inferno artist Andy Hunter and post producer, Stefani Kouverianos. A complete credit listing can be found below.

To watch the “Making Of” video, copy and paste the following link into your web browser: http://www.youtube.com/watch?v=A4qEYTCFlJs

CREDITS

Behind the Scenes: Making Of Dove Evolution
DVD Production: Soho
Director/Editor: Eric Makila
Graphics: Bob Zagorskis
Producer: Stefani Kouverianos

Dove “Evolution”
Client/Product: Unilever/Dove
Agency: Ogilvy & Mather, Toronto
Creative Directors: Janet Kestin, Nancy Vonk
Associate Creative Director/Art Director/Wrtier: Tim Piper, Mike Kirkland
Agency Producer: Brenda Surminski
Director: Yael Staav and Tim Piper
Production Company: Reginald Pike
Director of Photography: Tico Poulakakis
Producer: Jennifer Walker
Executive Producer: James Davis, Josefina Nadurata
Editorial: Paul Gowan, Rogue Editorial
Post/FX House: Soho, Toronto
Online Editing/Animation: Kevin Gibson
Compositing: Terry Rose, Andy Hunter
Graphics: Eric Makila, Bob Zagorskis
Post Producer: Stefani Kouverianos
Executive Producer: Doug Morris
Photographer: Gabor Jurina
Retoucher: Edward Cha
Make-up: Diana Carreiro
Music: Vapor Music Group 

About Soho
Soho (www.26soho.com) is an award-winning boutique post production facility based in Toronto that specializes in visual effects, animation and design for the commercial, broadcast, web and feature film industries. 

About Rogue Editorial
Rogue Editorial (www.rogueedit.com) is a full-service creative editorial house based in Toronto, dedicated to providing the advertising community with an integrated and seamless creative environment.

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Contact Information
Soho / Rogue Editorial
Helen Baik
416-591-1400
Contact
www.26soho.com
Stewart Horsley, Producer
Rogue Editorial
stew@rogueedit.com

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