Aertv Partners with Today FM to Launch Back to Basics – a New Irish Music Initiative to Showcase Unsigned Music Talent
Aertv partnered with Today FM launch Back to Basics- a new iniative to showcase new Irish music to the online music market.
Dublin, Ireland, October 06, 2012 --(PR.com)-- -Launching with 12 new Irish bands
-Launching with 12 new acoustic videos only available online and on mobile
-A new Irish band and new video to be released every week until 2013 – minimum 25
-Ground-breaking social media initiative
Aertv and Today FM have partnered to put young Irish music at the heart of the new digital music market. Back to Basics is a free “one-stop-shop” to discover, share and promote new Irish music at home and abroad.
The Back to Basics digital platform is designed to give a voice to the unique music talent that is developing in post Celtic Tiger Ireland. Intuitive sharing functions combined with social media integration will make finding new Irish music and promoting the bands simpler than ever. At launch, the combined reach of the music acts is already greater than 12 million.
A new band and a new video will be available on Back to Basics every week between now and 2013. Original bands on the Back to Basics platform for launch include: Eric McGrath, Orla Gartland, Ruairí DeLeastar, Bairbre Munnis, Delorentos, Radio Room, Hudson Taylor, Slow Skies, Bouts, The Rusty Fixtures, Pearse McGloughlin and Little Xs for Eyes.
The music industry has undergone the most disruptive phase in its history and all indications are that digital distribution will be the dominant force in years to come. The global digital music market is expected to rise by 17.8% this year to €6.2 billion. In the USA, digital sales are expected to exceed physical sales for the first time in 2012. Digital sales in Ireland and the rest of the world are expected to overtake physical sales in 2015. (According to Strategy Analytics, 2012)
Commenting on the launch, Director of Aertv Philippe Brodeur said, “A year ago we launched Ireland’s first TV music channel and now we are going one step further with Back to Basics. By putting a spotlight on new Irish music we hope to give a new generation of musicians a voice that is distinct, new and reflects the times we live in. There is so much talent in this country – now is the time to let it be heard both at home and abroad.”
Bands performing at the launch included Hudson Taylor, Orla Gartland, The Rusty Fixtures, Eric McGrath, Ruairí DeLeastar and Bairbre Munnis.
For more information on aertv.ie or to arrange interviews or photos contact:
The Aertv Press Office:
Karen Howley – khowley@aertv.ie
Orlagh Marnane – omarnane@aertv.ie
Philippe Brodeur – pbrodeur@aertv.ie
Launch photos available from Eleanor Keegan - www.elkeeganphotography.com
Back to Basics is Aertv and Today FM’s first unique video on-demand platform. It is available worldwide online along with Aertv’s linear TV channels including Aertv Music, Aertv Movies, Aertv Sports, Aertv Live and Unravel Travel.
Aertv is one year old having launched on 6 October 2011.
Aertv is supporting independent Irish music by live streaming the Hard Working Class Heroes Festival for a second year on October 4th – 6th. People will be able to watch live performances on Aertv’s live channel ofthe following bands: A Dark Horse, Benny Smiles, Tandem Felix, Ginnels, Spies, Kool Thing, Forrests, Elaine Mai, Simon Bird, Girl Band, Come On Live Long, Ships, Nanu Nanu, Carried By Waves, Land Lovers, Autumn Owls, Sleep Thieves and Last Days of 1984.
Aertv is available to watch online on any device by visiting www.aertv.ie. It currently streams 16 channels live: RTÉ One, RTÉ Two, TV3, 3e, TG4, RTÉ News Now, RTÉjr, RTÉ one+1, Russia Today, France 24, DCTV, Aertv Music, Aertv Movies, Aertv Sports, Aertv Live and Unravel Travel.
Visit: www.aertv.ie/backtobasics and www.todayfm.com
Launch photos available from Eleanor Keegan from 1pm – elkeeganphotography@gmail.com
-Launching with 12 new acoustic videos only available online and on mobile
-A new Irish band and new video to be released every week until 2013 – minimum 25
-Ground-breaking social media initiative
Aertv and Today FM have partnered to put young Irish music at the heart of the new digital music market. Back to Basics is a free “one-stop-shop” to discover, share and promote new Irish music at home and abroad.
The Back to Basics digital platform is designed to give a voice to the unique music talent that is developing in post Celtic Tiger Ireland. Intuitive sharing functions combined with social media integration will make finding new Irish music and promoting the bands simpler than ever. At launch, the combined reach of the music acts is already greater than 12 million.
A new band and a new video will be available on Back to Basics every week between now and 2013. Original bands on the Back to Basics platform for launch include: Eric McGrath, Orla Gartland, Ruairí DeLeastar, Bairbre Munnis, Delorentos, Radio Room, Hudson Taylor, Slow Skies, Bouts, The Rusty Fixtures, Pearse McGloughlin and Little Xs for Eyes.
The music industry has undergone the most disruptive phase in its history and all indications are that digital distribution will be the dominant force in years to come. The global digital music market is expected to rise by 17.8% this year to €6.2 billion. In the USA, digital sales are expected to exceed physical sales for the first time in 2012. Digital sales in Ireland and the rest of the world are expected to overtake physical sales in 2015. (According to Strategy Analytics, 2012)
Commenting on the launch, Director of Aertv Philippe Brodeur said, “A year ago we launched Ireland’s first TV music channel and now we are going one step further with Back to Basics. By putting a spotlight on new Irish music we hope to give a new generation of musicians a voice that is distinct, new and reflects the times we live in. There is so much talent in this country – now is the time to let it be heard both at home and abroad.”
Bands performing at the launch included Hudson Taylor, Orla Gartland, The Rusty Fixtures, Eric McGrath, Ruairí DeLeastar and Bairbre Munnis.
For more information on aertv.ie or to arrange interviews or photos contact:
The Aertv Press Office:
Karen Howley – khowley@aertv.ie
Orlagh Marnane – omarnane@aertv.ie
Philippe Brodeur – pbrodeur@aertv.ie
Launch photos available from Eleanor Keegan - www.elkeeganphotography.com
Back to Basics is Aertv and Today FM’s first unique video on-demand platform. It is available worldwide online along with Aertv’s linear TV channels including Aertv Music, Aertv Movies, Aertv Sports, Aertv Live and Unravel Travel.
Aertv is one year old having launched on 6 October 2011.
Aertv is supporting independent Irish music by live streaming the Hard Working Class Heroes Festival for a second year on October 4th – 6th. People will be able to watch live performances on Aertv’s live channel ofthe following bands: A Dark Horse, Benny Smiles, Tandem Felix, Ginnels, Spies, Kool Thing, Forrests, Elaine Mai, Simon Bird, Girl Band, Come On Live Long, Ships, Nanu Nanu, Carried By Waves, Land Lovers, Autumn Owls, Sleep Thieves and Last Days of 1984.
Aertv is available to watch online on any device by visiting www.aertv.ie. It currently streams 16 channels live: RTÉ One, RTÉ Two, TV3, 3e, TG4, RTÉ News Now, RTÉjr, RTÉ one+1, Russia Today, France 24, DCTV, Aertv Music, Aertv Movies, Aertv Sports, Aertv Live and Unravel Travel.
Visit: www.aertv.ie/backtobasics and www.todayfm.com
Launch photos available from Eleanor Keegan from 1pm – elkeeganphotography@gmail.com
Contact
Aertv.ie
Orlagh Marnane
+35316810209
www.aertv.ie
Orlagh Marnane
+35316810209
www.aertv.ie
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