FITs Drive European Traffic Into Vietnam

Despite the uncertain global economy, business from Europe into the region is still growing, buoyed by FITs and small groups according to Luxury Travel Ltd. (www.luxurytravelvietnam.com).

Hanoi, Vietnam, February 24, 2013 --(PR.com)-- Pham Ha, founder & CEO, Luxury Travel Vietnam, said: “Our UK market is doing well for the FIT, small group and special interest segments, posting a 30 per cent increase from 2011 to 2012.” He attributed this partly to the launch of Vietnam Airlines’ thrice-weekly flights to Hanoi and Ho Chi Minh City out of Gatwick in December 2011.

“At the same time, our German business rose 25 per cent, led by FITs, couples and multi-generational family segments.”

German tourists wish to experience Vietnam's defining characteristics: thrills, nature, heritage, festivals, pristine beauty, enjoyment, scenery and essence. To accommodate this, Vietnam now has world class hotels and resorts, beaches and cuisine, in addition to its natural beauty, rich history and traditional culture.

“We expect good German traffic to Vietnam in 2013-2014, especially from small groups, families, couples and special interest travelers. Germany is among the top European markets for us, aided by a direct flight between Vietnam and Germany. Vietnam is better known as a backpacker destination for German travelers, but efforts are being made to promote Vietnam as a luxury destination and to attract upscale German-speaking travelers with niche tourism products. Our German speaking team is very well placed to serve high-end travelers,” said Pham Ha, founder and CEO of Luxury Travel Ltd.

However, Luxury Travel Vietnam’s Pham Ha has spotted some worrying signs. He observed that more European travellers booked with short lead times, from a year to six or three months ahead, with last-minute bookings occasionally. European FITs were also cutting back on their time in Vietnam from two weeks to 10 days, and now stayed in less expensive properties.

Vietnam-based Luxury Travel Ltd (www.luxurytravelvietnam.com) is a long established Asian specialist in the art of travel and serves today’s most sophisticated travelers with luxury privately guided and fully bespoke touring holidays in Vietnam, Laos, Cambodia, Myanmar and Thailand. Luxury Travel Ltd. has won numerous travel awards for excellent performance, including the most recent award: Best Luxury Tour Operator. www.facebook.com/luxurytravelcompany
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