Andover, MA, February 27, 2013 --(PR.com
)-- Breakthrough in Audience Targeting Now Available Through its first Programmatic Trading Desk Partnership.
Semcasting, Inc., a leader in audience targeting and enhanced data solutions, today announced that it has added specialized media buying and optimization expert, Accordant Media, to its network of IP Zone partners. Accordant is the first trading desk enabled for campaign execution using IP Zones.
Through this relationship, advertisers will be able to acquire Semcasting’s IP Zone packaged audience segments through the Accordant platform, gaining access to hundreds of consumer and business categories. As part of Accordant's transparent and full-service approach, Accordant's partnership with Semcasting includes the development of Custom IP Zone Audiences for individual clients. Custom IP Zone Audiences are defined using the same multi-variant analytical techniques a CMO uses to define target prospects for any other marketing channel. IP Zones uses its patent-pending technology to analyze these same prospects and directly convert them into fully qualified prospect audiences.
“Accordant Media delivers the breadth of inventory and flexibility in reporting required to support successful online advertising campaigns. The integration of IP Zones in the Accordant Platform gives advertisers an added dimension to audience scale and data integrity – this dramatically improves ROI by increasing the number of unique users and their relevance to specific campaigns," stated Ray Kingman, CEO of Semcasting.
“Programmatic media represents a new era in online advertising," stated Matt Greitzer, co-founder of Accordant Media. "Being able to deliver the kind of consistent qualified reach and accuracy that IP Zones offers is additive to cookie-based targeting methods. IP Zones provides transparency to audience size and composition that drives better optimizations and media insights for our clients.”
IP Zones is delivering average click-through performance improvement of 125% across 600 campaigns in twenty consumer and business categories. Non-profits and political campaigns are delivering an average of 44% lift and financial services, retail and travel and entertainment are delivering over 180% lift.
About Accordant Media
Accordant Media is a specialized media buying and optimization company that integrates strategy, technology and execution to help agencies and direct advertisers succeed in exchange-traded media and audience targeting. Accordant embraces this new era of marketing where the use of micro-segmentation, audience insights and dynamic ad pricing will unlock new value across the media landscape. Accordant helps its clients gain access to dynamic inventory sources and deliver more targeted, relevant messages. In doing so, they reduce waste, protect advertiser’s data and produce higher engagement and response rates. For more information, visit www.accordantmedia.com.
Semcasting is an innovator in Data and Audience Targeting solutions for consumer and business marketers seeking to reach qualified prospects when, and where, they are ready to transact. Our IP Zones Audience Targeting platform effectively links the mailbox with the modem, providing advertisers with 100% reach, advanced levels of data accuracy, and comprehensive and compliant privacy for real-time bidding, display and video advertising environments. Semcasting uses big-data methodologies and our patented genetic modeling platform to automatically integrate demographic, Firmographic, socio-economic, behavioral, and transaction data to define highly qualified audiences across multiple channels. For more information, visit www.semcasting.com.
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