Appliance Repair Company in Concord, NC, Hires SEO Marketers to Reach Area Residents

Concord, NC, July 25, 2013 --(PR.com)-- For Concord residents in need of refrigerator repair, dishwasher repair, and other appliance repair services, help is on the way. Locally owned business Elite Appliance Repair, Inc., which also offers washing machine repair, dryer repair, and more, is teaming up with the online marketing experts at Prospect Genius in an effort to improve its Web presence. By making its site more visible and accessible, Elite Appliance Repair, Inc. hopes to make the overall process of finding its site smooth and hassle-free.

On any given day, more than 59% of Americans visit an Internet search engine, according to studies conducted by the Pew Internet & American Life Project. That percentage includes homeowners seeking appliance repairs, and as the world grows ever more digital, that number will only grow. That’s why it’s so vital for a company like Elite Appliance Repair to make its Web site as prominent as possible. Even an informative and beautifully designed Web site can be an ineffective marketing tool if the people who need it can’t locate the site quickly and easily.

Prospect Genius’s primary marketing tactic is a process known as search engine optimization. SEO involves incorporating industry- and location-specific keywords into a Web site, so that search engine algorithms will view the site as extremely relevant for queries using those keywords. In Elite Appliance Repair’s case, that means ensuring that queries to Google, Yahoo!, and Bing that use keywords such as “refrigerator repair,” “washer/dryer repair,” and “dishwasher install” are more likely to lead the searcher to encounter the company’s Web site.

“For a small business, having a search engine–optimized Web site is key to remaining competitive in an industry filled with local businesses offering similar services,” says one of Prospect Genius’s SEO strategists, Matt Gallo. “We want to help Elite Appliance Repair stand out on the Web, so that local homeowners make the company their first and only choice for quality appliance repair services.”

Elite Appliance Repair, Inc. is pleased to provide appliance repair service throughout the Concord, NC, area. The business offers quality appliance repairs and professional customer service at a competitive rate.