Washington, DC, October 08, 2013 --(PR.com
)-- In a groundbreaking move, the AMA (American Medical Association) has classified obesity as a disease. This will pave the way for accredited weight loss procedures and programs to be covered by standard health insurance for many Americans.
More than 35 percent of U.S. adults and 17 percent of children and teens now have a disease, after the American Medical Association formally voted Tuesday to classify "obesity as a disease requiring a range of medical interventions."
The news comes as a boom to the already growing weight loss industry, as major brands are quickly positioning to see a new surge in business as a result.
"We were thrilled to hear the news of the AMA ruling," commented elements® and BalanceDiet brand founder Christopher Palumbo. "For many of us at the forefront of the industry, this is an event we have been investing heavily in anticipation of. There have been many groundbreaking events recently in terms of an overall commitment to wellness in the US.
"With this current ruling, it gives us at BalanceDiet™ Company an opportunity to revisit our Workplace Wellness and Corporate Relationships with a whole new basis. Rarely in business do you see an opportunity like this - its game-changing. Our franchisees and providors literally have an entire new marketplace at their fingertips.
"Next, we expect 'accredited' programs and treatments to be covered by insurers. Each brand will ave a responsibility to ensure their programs fit this criterion. At BalanceDiet™, this is something we do at the corporate level, to allow our franchisees and coaches to focus on selling and coaching. Surely, this gives wellness directors at many clubs a powerful new tool to reach out to prospective members. Some facilities might have to invest to design the accredited program, or align with a weight-loss brand which is already accredited, but the long term benefits are substantial and well worth it."
For more information on BalanceDiet workplace wellness programs please visit www.goBalanceDiet.com