Rochester, NY, September 05, 2013 --(PR.com
)-- Leading digital ad platform, Adventive (www.adventive.com), has kicked off its first annual State of Digital Advertising survey focusing on the business side of rich media. The goal of the survey is to reach out to the community and get a deeper statistical understanding of the challenges and opportunities presented by digital display advertising.
The survey will be active from August 28, 2013 through to September 30, 2013 and can be found at: http://bit.ly/stateofads.
Media executives, planners, buyers, traffickers and account managers are encouraged to participate. All participants will be entered to win 1 million impression credits to run their own self-promotion campaign. Individual survey results will be kept confidential.
“Working with our media agency customers, we hear a lot about the challenges facing the digital ad industry. Shorter turnarounds, longer dev cycles, new metrics– all placing greater demand on ROI. We wanted to put together a statistically valid report which articulates the challenges and difficulties we are seeing firsthand with our clients. We definitely see a deficiency in industry conversation around the business side of digital advertising and thought that the best way for us to shed some light on this subject was to ask the experts,” says Beth Kribs-LaPierre, VP of Marketing at Adventive.
Adventive intends to publish trends and statistical information in a report that will be available on their website in November 2013.
See more at: http://bit.ly/advsurvey
Reinventing digital display, Adventive is a cloud-based ad technology platform that enables agencies and advertisers to create, manage and deliver digital marketing campaigns with the speed required to meet today's real-time marketing challenges.
Adventive delivers powerful, yet simple, ad management tools allowing users to traffic, serve and optimize at the speed of the web–without advanced coding skills or complicated trafficking workflows–reducing the need to outsource and saving days of production time.