Wilde Agency Honored with Two International Echo Awards for Marketing Effectiveness
Westwood, MA, October 18, 2013 --(PR.com
)-- Wilde Agency won two International Echo Awards at the 75th Annual DMA International Echo Awards Gala in Chicago, IL on October 15. The only award that honors the world's best response marketing campaigns, the Echo Awards recognize outstanding strategy, creative and results.
Wilde Agency took home the bronze in both the Insurance and Travel categories, for acquisition campaigns done on behalf of clients Nationwide and TripAdvisor respectively.
Every year, over 1,000 entries are submitted to the award competition from all over the world. They are judged by client-side marketers, agency account directors and senior creatives, who select the biggest and best ideas, the most creative use of response-based DM strategies, and the finest executions -- considered the very best work of the world's very best response marketing professionals. This year, only 90 entrants worldwide were recognized with Echo statues.
"We are really honored to be among this year's Echo winners," said Nancy Harhut, Wilde Agency's Chief Creative Officer. "It's further confirmation that our marketing best practices plus behavioral science approach delivers results."
The win follows recent recognition from the MarketingProfs Bright Bulb Awards as well as the New England Direct Marketing Awards, where Wilde Agency won Best of Show for client Eaton Vance.
"Winning these two Echo Awards is especially satisfying," said agency President Neal Boornazian, "because the Echo Board of Governors characterized the 2013 winners as 'innovative, provocative, motivating and captivating."
About Wilde Agency: Wilde Agency is the award-winning direct and digital agency that combines direct marketing best practices with the science of human behavior to get people to take action. Wilde Agency is a division of Universal Wilde, a nationally recognized leader in direct marketing solutions and personalized communications, including variable data printing, commercial printing, fulfillment and distribution, and mailing services.
For more information, please visit wildeagency.com.