Paragon Bank Refreshes Brand to Reflect Unique Private Banking Experience for All Clients
Raleigh, NC, December 20, 2013 --(PR.com
)-- Paragon Bank has unveiled a refreshed brand to highlight the bank’s high-touch private banking approach to serving business and individual clients. The bank has introduced a new logo and revitalized website to reflect its new branding.
At some banks, companies with revenues below $100 million are overlooked, underserved, or passed from one lender to another within the bank. Similarly, executives, entrepreneurs and other individuals often find their banking experience falls short of expectations. Paragon Bank’s brand refresh centers around three essential elements woven into the bank’s approach to every client relationship: being Prepared, Present, and Proactive. Clients can expect experienced, well-prepared professionals who are present, fully accessible and eager to find ways to help clients reach their goals. These three elements of the client experience are represented in the bank’s new logo as three shapes interlocking above the Paragon name, providing a reminder as to what clients can expect when banking with Paragon.
The brand refresh arrives as many banks scale back branching strategies, increase fees, and reduce staffing, which has a negative impact on their customers. The new branding serves to reinforce Paragon’s long-standing commitment to providing businesses and individuals alike with a private banking experience. To that end, Paragon has added private bankers to its staff, and continues to provide a proprietary courier fleet serving commercial clients and free access to ATMs worldwide for every client.
Paragon invites the public to visit the Raleigh and Charlotte offices as well as the revitalized www.ParagonBank.com. In addition to business and private banking portfolio access, the website now introduces new video content and is formatted for an optimal viewing experience from mobile devices.
“We continually hear from people expressing frustration with their prior banking experience – that they felt undervalued, or that their banker was never available,” said Bob Hatley, President and CEO. “We founded Paragon as we recognized that our clients want a bank that pays attention to their needs and focuses on delivering an extraordinary client experience – in other words, a bank that will take care of them.”
About Paragon Bank:
Founded in Raleigh, NC, in 1999, Paragon Bank, with assets of $1.0 billion, provides an extraordinary private banking experience to businesses, professionals, executives, entrepreneurs and other individuals. Paragon’s commitment to an extraordinary client experience is built on the philosophy that clients deserve well prepared bankers who are present and fully available, and proactive about helping clients achieve their goals. Banking services are provided through highly responsive professionals, an extensive courier service, online and mobile technologies, free world-wide ATM access, and a select number of strategically placed offices in Raleigh and Charlotte, NC. For more information, visit www.ParagonBank.com.