Brooklyn, NY, December 20, 2013 --(PR.com
)-- Urban Martial Arts owner and general manager Carmen Sognonvi was interviewed for a recent online feature about business owners who use CRM software. The article appeared on November 18 in ClickZ, an online marketing news and information resource.
Sognonvi shared her thoughts with ClickZ correspondent Ramon Ray during an event held for 'old school marketers' and businesses, such as Urban Martial Arts, that do not rely primarily on the Internet for their marketing. Sognonvi was asked to share her experience using Customer Relationship Management (CRM) programs to grow her martial arts studio in Brooklyn. She discussed using the technology to track where new customers come to her business from, and to measure the return on her marketing expenditures.
“It's not just for technology and software companies,” Sognonvi said. “Almost any business owner can make use of CRM software. Being able to measure your return on investment is an invaluable tool. Using special tracking links on flyers and print signage has been especially helpful, I've found.”
Sognonvi added, “Above all, it's vital to train yourself and your staff to ask everyone who enters the door - ‘how did you hear about us?’ By gathering this data, you can use the software to get an remarkably vivid picture of where your customers are coming from - and how you can most effectively spend your next marketing dollar.”
Urban Martial Arts is located at 965 Coney Island Ave., Brooklyn NY 11230-1401. Information on current class schedules can be found online at urbandojo.com
or by calling (718) 287-5500. The ClickZ feature on Sognonvi can be read online at www.clickz.com/clickz/column/2307502/4-ways-crm-software-works-for-old-school-offline-marketing.
About Urban Martial Arts
Carmen Sognonvi is the owner and general manager of Urban Martial Arts, a martial arts studio located in Brooklyn, New York. Urban Martial Arts offers fitness kickboxing classes for adults, karate for kids including an after-school program, and a karate summer camp. The studio has been featured by media outlets such as the New York Daily News and L Magazine for offering some of NYC's best fitness programs for kids.